Assistant Manager
2 days ago
To support the development and execution of strategic sales and marketing initiatives that drive growth, market penetration, and brand visibility of FMCG (chilled and frozen seafood products) by managing customer relationships and coordinating promotional activities to achieve sales targets and enhance customer satisfaction.
Sales Management:
· Assist in planning and implementing sales strategies to meet monthly and annual sales targets.
· Monitor sales performance across retails and wholesale channels and recommend improvements.
· Support the negotiation of contracts, pricing, and promotional deals.
Marketing Execution:
· Coordinate marketing campaigns, product launches, and promotions.
· Analyze consumer behavior and market trends to identify opportunities for product positioning.
· Manage social media and digital marketing efforts to increase brand engagement.
Product & Brand Development:
· Collaborate with R&D and production teams to align product offerings with market demand.
· Provide feedback on product quality, packaging, and customer preferences.
· Support branding initiatives to strengthen product identity and market appeal.
Reporting & Analysis:
· Prepare regular reports on sales performance, campaign effectiveness, and market insights.
· Track ROI of marketing activities and suggest data-driven improvements.
· Maintain accurate records of customer interactions, sales activities, and budgets.
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