SEA Marketing Executive

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Taiwanmania International Travel Service Co., Ltd. Full time 30,000 - 60,000 per year

Key Responsibilities:

Campaign & Product Ops

  • Build and launch promos and evergreen modules (homepage, destination pages, deals) end to end and able to work within deadline
  • Optimise campaigns for app attributed GMV and profit
  • Create campaign coupon codes, set eligibility/guardrails, QA across devices, and post-campaign reconciliation
  • Maintain deal pages, surface hero SKUs per market, ensure pricing accuracy, retire stale items
  • Draft briefs (copy/assets/UTMs), route to Design, manage approvals and go-live checklists
  • Coordinate regional comms (SG/MY/TH and others): localisation, calendars, alignment
  • Ongoing QA/monitoring on links, tracking, remove expired campaigns

Performance & Reporting

  • Maintain weekly/monthly dashboards for owned assets: Sessions, CVR, Orders, AOP, Revenue, Profit, Margin %.
  • Track campaign performance vs target; flag gaps early and operation optimisations
  • Set up simple A/B tests and document learnings

P&L & Ops Support

  • Comfortable with P&L and sensitive to revenue, Profit, margin, and ROI
  • Update P&L revenue/expense trackers and escalate breaches of guardrails
  • Prepare simple forecasts for key pushes; reconcile coupons and media spend with Finance

Collaboration

  • Work with Partnerships, Paid, CRM, Product Ops, Design, and Regional Marketing; on campaigns, products optimization, raise/track tickets to closure
  • Share weekly status notes (risks, blockers, next actions) and escalate early with clear options/ETAs
  • Prepare go-live timeline checklists

    and post-launch readouts; work with teams on learnings into the campaign playbook
  • Support markets localisation and cross-device QA on app/web

Requirements

  • 2-3 years hands-on campaign execution/marketing ops (e-commerce, travel, or marketplace; strong internship experience considered)
  • Degree or Diploma in Marketing, Business, Communications or related
  • Numerate with basic P&L concepts (COGS, margin %, ROI) and Excel/Sheets (pivots, VLOOKUP)
  • Tools: Tableau/Mix Panel, CMS, marketing automation/CRM
  • Strong written comms, localisation awareness, meticulous QA, deadline-driven
  • Language: English & Mandarin (required)

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