Manager, Retail Marketing

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Manager, Retail Marketing to join our growing team. 

Sports Direct Malaysia currently operates a total of 40 retail stores domestically and manages a proprietary e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

Strategic Planning & Calendar Management

• Develop and manage the annual retail trade calendar.
• Plan, strategize, and evaluate retail marketing activations, identifying opportunities to strengthen impact and efficiency.

Campaign & Promotion Management

• Lead the Retail Marketing team in executing retail promotions, campaigns, events, and advertising initiatives with accuracy and timeliness.
• Develop in-store marketing strategies and point-of-sale materials to enhance the customer shopping experience.
• Ensure annual sales targets are supported through effective, data-driven marketing strategies.

Collaboration & Partnerships

• Build strong working relationships with internal stakeholders and external partners to develop impactful, aligned marketing plans.
• Identify opportunities to increase brand visibility through partnerships and joint marketing initiatives.

Budget & Performance Management

• Manage the A&P budget to optimize ROI and cost efficiency.
• Monitor, analyse, and report on campaign performance, providing insights and data-driven recommendations for continuous improvement.

Operational & Team Leadership

• Oversee multiple divisions, including mall marketing, mailroom, and design & creative teams.
• Manage day-to-day operational and administrative processes to ensure smooth execution of all marketing activities.
• Lead, mentor, and motivate team members to achieve departmental objectives and drive professional growth.

Other Responsibilities

• Support ad hoc tasks and projects as assigned by the Line Manager and/or Management.

• Must possess at least a Bachelor's Degree in Marketing, Business, Communication, or a related field
• Have a minimum of five (5) years of hands-on experience in marketing, preferably within the sports retail industry
• Strong understanding of promotional activities, mall events, and retail activations
• Keen eye for effective design and attention to detail
• Strong analytical skills with high numerical accuracy
• Excellent leadership, negotiation, and supplier relationship management skills
• Exceptional communication and coordination skills
• Collaborative team player with a positive attitude and the ability to thrive in a fast-paced environment

An OPPORTUNITY like this at Frasers Group is for the FEARLESS

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:

THINK WITHOUT LIMITS, and take the team with you

BE RELEVANT, to our people, to partners, and to the planet

OWN IT, and back yourself