Marketing Executive/Senior Executive
2 weeks ago
The Marketing Executive/Senior Executive will be responsible for supporting go-to market activities for our businesses. You'll work with team managers to deliver impactful campaigns, events, and digital experiences.
Key Responsibilities
Campaign Management
Plan and execute integrated marketing campaigns (digital, social media, offline, events).
- Track campaign performance and optimize for ROI and KPIs.
Content & Brand Marketing
Develop marketing content (social media posts, website copy, EDMs, brochures, press releases).
- Ensure brand tone and visual consistency across all platforms.
Digital Marketing
Manage social media accounts and digital ads (Meta, Google, TikTok, LinkedIn).
- Support SEO, SEM, and website content updates.
Events & Promotions
Assist in planning and executing brand activations, launches, and events.
- Work with vendors, partners, and internal teams to ensure seamless execution.
Market Research & Reporting
Conduct competitor and market analysis to identify opportunities.
- Prepare reports on campaign effectiveness and recommend improvements.
Cross-Team Collaboration
Work closely with design, sales, and product teams to align marketing initiatives.
- Liaise with external agencies.
Requirements
- Diploma/Degree in Marketing, Communications, or related field.
- 1-3 years experience in marketing (3-5 years for Senior Executive).
- Strong understanding of digital and social media marketing trends.
- Excellent command of written and spoken English.
- Excellent communication, copywriting, and organizational skills.
- Creative, detail-oriented, and able to work in a fast-paced environment.
- Proficiency in basic design tools (Canva/Photoshop) is a plus.
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