Segment Marketing Specialist

5 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia MAXIS Full time 60,000 - 120,000 per year

Are you ready to get ahead in your career?

  • We want to empower you to turn your ambitions into achievements.
  • We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
  • Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
  • To realise our vision to become Malaysia's leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

Campaign Execution & Go-to-Market (GTM)

  • Drive the end-to-end execution of segment-led marketing campaigns for product offers, including Mobile, Fibre, and special programs (e.g., Grants, festive campaigns, bundles, etc).
  • Assist in the development of go-to-market strategies and campaign briefs for new products, solutions, and initiatives for the SMB segment.
  • Coordinate the delivery of marketing campaigns across multiple channels, including digital ads, email marketing (EDM blasts), social media, and on-ground activities.
  • Ensure timely delivery and adherence to campaign objectives and timelines.

Sales & Partner Enablement

  • Churn out and manage the production of a wide range of sales collateral, marketing materials, and product information to support the SMB sales force and channel partners.
  • Support the collaboration with channel partners to develop and execute joint marketing activities, roadshows, and events aimed at driving lead generation and sales.
  • Equip the sales teams with the latest marketing materials and key talking points relevant to the SMB segment.

Cross-functional Coordination

  • Collaborate with the Brand & Comms pillar to facilitate the creation of compelling and brand-aligned marketing assets and campaign materials.
  • Work with the Customer Engagement & Activation pillar to ensure the successful execution of roadshows and other on-ground activities.
  • Assist in conducting research and analysis to understand the unique needs, challenges, and competitive landscape of the SMB segment to inform campaign messaging.

Performance Monitoring & Reporting

  • Assist in the tracking and monitoring of campaign performance, lead generation metrics, and customer feedback.
  • Contribute to the development of performance reports and provide insights for campaign optimization and future strategy.

What's next?

  • Once you've applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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