Junior Digital Marketing Specialist
2 weeks ago
• Work closely with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in the clients' industries
• Create timely and engaging content, optimize platform for intended audience
• Monitor sites for customer service opportunities and initiate conversations on behalf of the client
• Analyze and report social media actions on a monthly basis for successes and new opportunities.
• Provide write-up for blogs
• Create engaging and professional visuals that reflect clients and their brand.
• Customize social media pages (eg. Facebook, Instagram, TikTok, XHS, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc
• Stay current with social media trends and tools – including attending networking and educational events, reading blogs, and listening to podcasts.
• Continue to refine and define our social marketing process
Job Requirement
*At least 1 year of social media marketing experience (account management experience preferred). Fresh graduates are also encouraged to apply.
* Experience including but not limited to Facebook, Instagram, LinkedIn, XHS , TikTok, Twitter, YouTube, X, and more
* Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Meta Insights, etc.)
* Working knowledge of social media paid advertising campaigns including Facebook, Instagram, XHS, TikTok, Linkedin and X.
* Ability to blog about social media or any engaging content on Marketing Connection's website, based on research, experience, and relevant social media news
* Strong understanding of user-generated content management, content marketing and reputation management
* Strong, professional written and verbal communication skills
* Strategic content creation and excellent writing skills
* Ability to work independently and in a team environment
* Exceptional time management skills, including the ability to handle multiple clients with changing priorities
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