Content Marketing Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia iQIYI Full time 60,000 - 120,000 per year

Job Overview

As
Marketing Manager
, you will lead the local content marketing strategy and execution for iQiyi's Malaysian original series. You will play a key role in shaping iQiyi's content marketing narrative, building emotional connections with audiences, and driving subscriber growth through innovative campaigns and impactful partnerships.

Key Responsibilities

  • Lead 360° marketing campaigns
    for iQiyi's original Malaysian series, from launch strategy to execution, across digital, social, PR, influencers, offline activations, and more.
  • Design and execute integrated brand and content campaigns
    that balance long-term brand building with short-term performance goals.
  • Collaborate with internal teams (content, PR, regional marketing, product) and
    external agencies and brand partners
    to bring campaigns to life.
  • Leverage data and insights to optimize campaigns, measure effectiveness, and ensure alignment with business KPIs.
  • Manage local marketing budget and timeline to ensure efficient delivery of high-impact campaigns.
  • Keep a close eye on industry trends, competitor activity, and audience preferences to continuously evolve our marketing playbook.

Qualifications & Experience

  • Minimum 8 years of marketing experience, with
    at least 3 years in the entertainment or content industry
    (TV, film, music, streaming, or digital media).
  • Demonstrated success in
    content marketing
    , especially with local audiences.
  • Experience working on
    OTT platforms or original series launches
    is plus point
  • Solid knowledge of the
    Malaysian media landscape
    , audience behavior, and pop culture
  • Excellent communication, project management, and stakeholder management abilities.

What We're Looking For

  • A
    strategic yet hands-on marketer
    who knows how to connect the dots between storytelling, audience insight, and business results.
  • A
    creative thinker
    with a strong design and content sensibility.
  • Data-driven and performance-oriented
    , with a deep understanding of metrics that matter.
  • A strong collaborator who thrives in a fast-paced, entrepreneurial environment.
  • A genuine passion for content and entertainment, with a desire to shape the future of streaming in Malaysia.

Tips: If you do not receive the interview invitation from iQIYI within 7 days, we may not arrange you to participate in the follow-up interview. Thank you for your understanding, attention and recognition to iQIYI

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