Senior Social Media Marketing Executive

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia BID Operations Full time 60,000 - 120,000 per year

About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Key Responsibilities

  • Plan, execute, and optimize local and global social media campaigns to increase engagement and brand awareness.
  • Coordinate with the global marketing team to localize and publish global content across local social media platforms.
  • Work closely with designers to develop engaging static posts, videos, and other visual materials aligned with brand guidelines.
  • Conduct regular competitor analysis and prepare performance reports with actionable insights.
  • Track and analyze campaign performance, engagement, and lead generation metrics; prepare monthly performance reports.
  • Manage partnerships with local agencies and influencers to enhance visibility and campaign effectiveness.
  • Support the execution and optimization of paid ads campaigns to generate quality leads and conversions.
  • Assist in managing and growing the local Telegram community to strengthen user engagement.
  • Identify and develop new social media channels suitable for the Malaysian market.
  • Work closely with the local sales team to align marketing and community engagement efforts.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-3 years of experience in social media marketing or digital marketing (preferably in financial or trading industries).
  • Strong understanding of Meta (Facebook & Instagram), Telegram, and other major social platforms.
  • Experience in running or supporting paid ad campaigns.
  • Excellent written and verbal communication skills in English, Mandarin, Malay and Indonesian.
  • Strong analytical and reporting skills using tools like Meta Insights, Google Analytics, or other social analytics tools.
  • A creative mindset with attention to detail and consistency.
  • Ability to work independently and collaboratively with global and local teams.
  • Experience with social ads, influencer marketing or community management.
  • Familiarity with the fintech industry.

Benefits

  • Hybrid working arrangement
  • Opportunities for enriching career growth, including exposure to regional contexts.
  • Complimentary snacks and beverages available in the office pantry
  • Healthcare coverage (medical, dental, optical), gym benefits
  • Flexibility in smart casual dress code
  • Young, vibrant and open work culture

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