Social Media Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia 2X Full time 120,000 - 240,000 per year

The Brief
This role is central to building brand presence and fostering community engagement on 2X's key social media and community platforms through high-impact, consistent interactions.

Responsibilities

  • Understand the goals for the social media and Community program as defined by the VP of Marketing and translate those into specific KPI goals for each channel.
  • Collaborate closely with internal stakeholders, including cross-functional teams, to align social media strategies with broader business objectives
  • Execute content and creative for each channel with support from other team members in Marketing and Internal Comms.
  • Maintain the operation and hygiene of all Marketing social channels and community platforms, including LinkedIn, X, TikTok, and YouTube.
  • Maintain a calendar across all channels and execute against it with AI-driven tools for relevance and optimal timing.
  • Develop comprehensive performance reports, providing actionable insights and strategic recommendations to refine future campaigns and communities using AI powered analytics.
  • Identify and implement process improvements to enhance efficiency in content creation, scheduling, and engagement strategies.
  • Continuously monitor emerging social media trends and platform features, integrating them into the social media strategy for maximum engagement.
  • Actively plan, build, and execute comprehensive community management and creative content strategies tailored to each platform, fostering meaningful engagement and maximizing audience outreach.
  • Develop and implement initiatives that nurture brand advocates, encourage user-generated content, and strengthen community relationships.
  • Monitor community sentiment and feedback, leveraging insights to refine engagement strategies and enhance the overall community experience.
  • Support unplanned announcements or ad-hoc posting requests.

Qualifications

  • Bachelor's degree required.
  • 5+ years in social media and community management, with demonstrated success growing and engaging communities across platforms like LinkedIn, X, TikTok, and YouTube.
  • Skilled in social media tools like Sprinklr, Sprout Social, or Buffer, with proficiency in AI tools for social listening, audience segmentation, and analytics.
  • Strong understanding of marketing principles, strategies, and tactics.
  • Strong written and verbal communication and interpersonal skills, with a natural ability to foster community engagement and brand loyalty.
  • Data-driven and analytical, with experience creating and optimizing social strategies based on platform-specific performance metrics and engagement analytics.
  • Detail-oriented, with the ability to manage multiple projects simultaneously and deliver high-quality results.
  • Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
  • B2B experience preferred.

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