Live Host Trainer

WHO ARE WE?

Desince Sdn. Bhd. was founded in 2016 with a strong desire to provide the best resources to the e-commerce industry. We continuously improve and innovate to deliver a futuristic shopping experience to our consumer groups.

After years of development, Desince is now one of the leading e-commerce players in Malaysia — and we are committed to ongoing growth and contribution in the industry.

WHAT DO WE SELL?

A full range of fashion-related products, from men's to women's, covering both formal and casual wear.

EMPLOYEES

80 – 90 staff

COMPANY ACHIEVEMENTS

• Top Seller - Lazada Fashion Category, 2022
• Invited Speaker - Shopee Seller Summit, 2023
• Top 2 Baby & Kids Seller - TikTok Shop Summit, 2024
• 2nd Runner-Up - SIDEC Top E-Commerce Merchant Awards, 2024
• Top 1 Kids Fashion Seller - TikTok 10.10 Super Sale, 2024
• Top 5 Kids Fashion Seller - TikTok 11.11 Mega Sale, 2024
• Top 2 Menswear Seller - TikTok 12.12 Year End Sale, 2024
• Champion - SIDEC Top E-Commerce Merchant Awards, 2025

JOB OVERVIEW

Live Host Trainer & Moderator responsible for developing, coaching, and supporting the live stream host team to deliver engaging, high-performing livestream sessions. This role blends training, live moderation, and performance analytics, ensuring hosts represent the brand professionally, communicate strong product knowledge, maintain audience engagement, and consistently achieve livestream KPI targets.

KEY RESPONSIBILITIES

1. Host Training & Development

2. Design and run structured training for onboarding and ongoing training for livestream hosts (live briefs, mock live session, 1:1 coaching, community guidelines, etc)

3. Develop training materials, host scripts, guidelines, and pre-Live checklists.
4. Train internal teams on TikTok Live Studio/OBS for livestreaming setups.
5. Coach on key live streaming skills: storytelling, product demoing, audience engagement and CTA execution.
6. Guide hosts to maintain brand-appropriate appearance, tone, and energy during sessions.
7. Review VODs (session recordings) and provide actionable feedback for live hosts to improve their performance.

8. Establish training programs, track live hosts progress, and maintain comprehensive training logs.

9. Live Streaming & Content Enablement

10. Plan and rehearse weekly Live streaming schedules in collaboration with the Creative Manager / Digital Content Manager.

11. Collaborate with Product Strategist to align product showcases and promotions in livestreaming & video contents.
12. Plan and manage video content across all accounts.
13. Ensure all Live sessions maintain consistency in branding, messaging, and product offerings.
14. Train hosts on detailed product understanding: materials, sizing, styling, key sellingpoints, and competitor comparisons.

15. Ensure product storytelling is clear, confident, and aligned with brand positioning.

16. Live Moderation & Quality Control

17. Monitor live sessions in real time to ensure smooth flow, on-brand communication, and consistent viewer interaction.

18. Moderate comment sections: engage viewers, manage questions, highlight promo codes, and filter inappropriate content.
19. Support hosts in resolving technical issues (lighting, audio, lag) and maintaining broadcast quality.
20. Ensure quality control for Live sessions, including audio/video checks, lighting, framing, and connectivity.

21. Develop studio operation guides (checklists, setup tips, troubleshooting) for Live events.

22. Performance Data Analysis & Action

23. Track KPIs across all Live sessions and digital content (e.g., average watch time, product-card CTR, GMV, conversion rate, etc).

24. Identify reasons for any data drops and implement corrective actions to recover target performance.
25. Implement continuous improvement strategies based on performance analytics, experiment outcomes, and best practices.
26. Regularly report on hosts progress, training outcomes, campaign results and improvement plans for management review.

QUALIFICATIONS & SKILLS

• Diploma or Degree in Marketing, Communications, Fashion, or related field.
• Minimum 1–2 years experience in livestream hosting, e-commerce operations, or social media production.
• Strong communication, presentation, and interpersonal skills.
• Analytical mindset with ability to read and act on livestream data.
• Fluent in English and Bahasa Malaysia.
• Passion for fashion, current trends, and online audience engagement.

BENEFITS

• Additional leave
• Free parking
• 15% staff discount on Desince products
• Insurance & medical coverage (including panel clinic)
• Medical benefits
• EPF / SOCSO / EIS / PCB
• Monthly lunch gathering treat
• Company trips & staff activities
• Annual salary increment
• Yearly bonus
• Company-provided laptop and necessary devices
• Positive company culture and supportive working environment
• Opportunities to grow and build a long-term career with us

Job Type: Full-time

Pay: RM3, RM4,500.00 per month

Benefits:

• Cell phone reimbursement
• Free parking
• Health insurance
• Maternity leave
• Opportunities for promotion
• Professional development

Work Location: In person