Senior Manager, Media

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia iCar Asia Full time 60,000 - 120,000 per year

Job Purpose:

The core responsibility of this role is to drive revenue growth through strategic media advertising and event sponsorship sales. This role will focus on generating new business, expanding existing client relationships, and crafting integrated solutions that meet advertisers' objectives while increasing iCar Asia and WapCar Autofun's market share and profitability.


Key Accountabilities:

  • Revenue Generation & Sales Leadership
    • Proactively identify, prospect, and convert new business opportunities across media and event sponsorship verticals.
    • Own and achieve monthly, quarterly, and annual revenue targets.
    • Drive sponsorship sales for events through tailored proposals and solution-based selling.
  • Client & Agency Engagement
    • Build and sustain strong relationships with media agencies, brand marketers, and direct clients.
    • Present and pitch compelling advertising and sponsorship solutions that align with client needs.
    • Act as a trusted advisor by offering insights, performance data, and recommendations to maximize client ROI.
  • Solution Development & Proposal Crafting
    • Design and deliver innovative, integrated proposals across digital media, branded content, and event activations.
    • Work collaboratively with content and operations teams to ensure the feasibility and delivery of solutions.
  • Campaign Management & Optimization
    • Oversee campaign execution to ensure fulfillment, reporting, and billing are handled smoothly.
    • Monitor and analyze competitor activities, client performance data, and market trends to inform upsell opportunities and retention strategies.
  • Sales Strategy & Reporting
    • Provide weekly sales pipeline updates and forecasts to the Head of Media & Event Sales.
    • Identify shifts in market demands and recommend strategies to stay competitive and relevant.

Requirements:

  • Strong experience in media advertising sales and event sponsorship within digital, automotive, or related industries.
  • Proven track record of exceeding revenue targets and developing key accounts.
  • Solid understanding of advertising platforms, pricing models, media buying behavior, and event monetization.
  • Commercially sharp with excellent negotiation and persuasive presentation skills.
  • Data-driven mindset with the ability to turn insights into revenue opportunities.
  • Experience in the automotive or technology media landscape is an added advantage. Maintains absolute integrity and confidentiality; is trustworthy, honest, credible and reliable.
  • Familiarity with the automotive industry is an added advantage.

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