Senior Manager

About Tigerlab

tigerlab is a leading insuretech company dedicated to transforming the insurance industry through innovative technology solutions. We are one of the fastest-growing insurance software companies in the world, with offices in Europe and an innovation hub in Kuala Lumpur. Our mission is to deliver seamless, efficient, and customer-centric insurance products and services to our clients worldwide. Join us and be a part of the future of insurance.

Role Overview

tigerlab is scaling its global outbound engine. We're hiring a Senior Lead Generation Manager to own our outbound lead generation strategy end-to-end: from targeting and campaigns to pipeline creation and handover to Sales.

You will be the architect and operator of our lead engine—combining data-driven targeting, automation, and high-quality outreach to generate qualified leads that convert into discovery calls and, ultimately, deals. You work hand-in-hand with Sales to ensure every generated lead has a clear, structured path into the pipeline.

Mission

To build and run a predictable outbound lead generation machine that delivers a steady flow of qualified leads (as defined by our internal QL criteria and OKRs) for tigerlab's insurance technology solutions in Europe and North America.

Key Responsibilities

1. Lead Generation Strategy & Ownership

2. Global Strategy: Design and execute the outbound lead generation strategy with a specific focus on Europe and North America.

3. Targeting: Define and continuously refine ICP, segments, and personas (Insurers, MGAs, Brokers, Agencies).

4. Targets: Own quarterly lead targets (e.g., Qualified Leads aligned to company OKRs), including the specific management and weighting of Outbound Partner leads (0.25 per OP lead).

5. Campaigns, Prospecting & Execution

6. List Building: Build targeted prospect lists using tools like Apollo, ZoomInfo, Hunter, and other data sources.

7. Sequencing: Design, launch, and iterate multi-step outbound sequences (email, LinkedIn, phone) with strong personalization and clear value propositions.

8. AI Implementation: Use AI tools (e.g., ) to scale personalized outreach while maintaining quality and deliverability.

9. Tools, Automation & Data

10. HubSpot Architecture: Act as the HubSpot "Super Admin" for outbound: managing architecture, workflows, properties, routing, and reporting.

11. Integration: Ensure all lead sources (Apollo, , Hunter, OPs, etc.) are correctly integrated into HubSpot and tracked.

12. Data Integrity: Own data hygiene and enforce a clean "source of truth" for marketing & sales.

13. Sales Collaboration & Lead Handover

14. Alignment: Work closely with Sales (AEs / Sales Directors) to align on qualified lead definitions, discovery call quality, and handover criteria.

15. SLAs: Set up clear SLAs for lead follow-up and feedback loops on lead quality.

16. Routing: Ensure every generated lead is properly enriched, scored, and routed, so Sales can convert them into opportunities efficiently.

17. Performance, Reporting & Optimization

18. KPI Tracking: Track and report on:

19. Leads generated by source & campaign.
20. Discovery calls booked.
21. Qualified Leads (including OP-weighted leads).
22. Conversion to Opportunities and Pipeline Value.
23. Testing: Run continuous A/B testing on messaging, sequences, and target segments to improve reply rates and QL conversion.
24. Deliverability: Monitor email deliverability & domain health, taking proactive steps to stay out of spam.

Requirements

Experience & Background

• 5+ years in Lead Generation, Outbound/Demand Generation, or Sales/Revenue Operations.
• Proven Track Record: Demonstrated success in building outbound programs that generate qualified pipeline for B2B SaaS or InsurTech (or similar complex B2B solutions).
• Market Experience: Hands-on experience targeting US/North American and/or European markets (understanding time zones, copy tone, and compliance).

Skills & Expertise

• HubSpot Mastery: Advanced proficiency in workflows, properties, lead scoring, automation, and reporting.
• Outbound Stack: Strong proficiency with Apollo, Hunter, ZoomInfo, and AI agents like
• Copywriting: Able to design effective multichannel outbound sequences and write compelling outreach copy that gets replies from senior stakeholders (C-level, VPs, Heads of Department).
• Analytical Mindset: Comfortable with funnel metrics, CAC, conversion rates, and data-driven decision-making.

Mindset & Traits

• Builder Mentality: You enjoy designing systems, not just following playbooks.
• Ownership: You think in terms of pipeline committed, not just tasks completed.
• Collaboration: You see Sales as your core partner and care deeply about the quality of the leads you hand over.
• Grit & Resilience: You know outbound is hard and are motivated by cracking new markets.