Product Marketing Specialist
1 week ago
Role Purpose:
Translate product concepts into consumer-facing stories and GTM executions
, driving awareness, adoption, and sustained sales performance across ZUS Coffee's product lifecycle. Acts as the
bridge between R&D, Marketing, and Operations
, ensuring consistent brand alignment from lab to launch.
Key Responsibilities:
•
Develop
GTM and launch blueprints
for Coffee Squad projects (e.g. BOSS blend upgrades, Signature, CEO Latte).
•
Translate
product insights into marketing narratives
(value proposition, key visuals, naming logic).
•
Partner with R&D and Ops to define
hero attributes
(taste, aroma, price, value) and campaign focus.
•
Lead
flavor trend scans
and market insights for category innovation.
•
Create product guides and internal decks for
Academy, Retail Ops, and Brand teams
.
•
Track
launch KPIs (sell-through, PSPD, repeat rate)
and derive optimization recommendations.
•
Collaborate with Marketing on
creative content, packaging communication, and storytelling
.
•
Maintain a
product performance dashboard
linking sensory quality to sales and customer feedback.
Key Competencies:
•
Strong storytelling and cross-functional communication.
•
Analytical mindset to connect
marketing metrics to PSPD or revenue uplift
.
•
Awareness of regional flavor trends (ASEAN F&B insights).
•
Adaptability to balance quality narrative and commercial goals.
Qualifications:
•
Bachelor's in Marketing, Business, or Communications.
- •
2–4 years' experience in Product Marketing or Brand Activation, preferably in F&B, FMCG (Skincare, hardware, tech. etc.)
-
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