Product Marketing Specialist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia ZUS COFFEE Full time

Role Purpose:

Translate product concepts into consumer-facing stories and GTM executions
, driving awareness, adoption, and sustained sales performance across ZUS Coffee's product lifecycle. Acts as the
bridge between R&D, Marketing, and Operations
, ensuring consistent brand alignment from lab to launch.

Key Responsibilities:



Develop
GTM and launch blueprints
for Coffee Squad projects (e.g. BOSS blend upgrades, Signature, CEO Latte).



Translate
product insights into marketing narratives
(value proposition, key visuals, naming logic).



Partner with R&D and Ops to define
hero attributes
(taste, aroma, price, value) and campaign focus.



Lead
flavor trend scans
and market insights for category innovation.



Create product guides and internal decks for
Academy, Retail Ops, and Brand teams
.



Track
launch KPIs (sell-through, PSPD, repeat rate)
and derive optimization recommendations.



Collaborate with Marketing on
creative content, packaging communication, and storytelling
.



Maintain a
product performance dashboard
linking sensory quality to sales and customer feedback.

Key Competencies:



Strong storytelling and cross-functional communication.



Analytical mindset to connect
marketing metrics to PSPD or revenue uplift
.



Awareness of regional flavor trends (ASEAN F&B insights).



Adaptability to balance quality narrative and commercial goals.

Qualifications:



Bachelor's in Marketing, Business, or Communications.


  • 2–4 years' experience in Product Marketing or Brand Activation, preferably in F&B, FMCG (Skincare, hardware, tech. etc.)


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