Sales Manager, Off-Trade

1 day ago

UEP Subang Jaya Selangor, Malaysia Tong Woh Enterprise Sdn Bhd Full time 120,000 - 240,000 per year

Objectives: To drive the growth and performance of the off-trade sales channel by developing and executing effective strategies for key accounts, supermarkets, convenience stores, specialty retail chains, and independent retail outlets. The Off-Trade Manager will be responsible for achieving sales targets, building strong customer relationships, managing promotional activities, and ensuring brand visibility and execution standard across all off-trade touchpoints.

Job Description:

  1. Off-Trade Channel Strategy & Growth

  2. Develop and execute short and long term sales strategies for the off-trade channel.

  3. Identify growth opportunities across different customer segments and regions.

  4. Monitor channel performances, category trends, and competitor activities to inform strategic decisions.

  5. Collaborate with marketing to align brand strategies with off-trade execution.

  6. Team Leadership & People Management

  7. Lead, manage and support a team of Sales Executive and Merchandiser under the off-trade channel.

  8. Set clear performance targets, provide regular coaching, and conduct performance reviews.

  9. Foster a result-driven and collaborative sales culture.

  10. Identifying training and developments needs to upskill the team.

  11. Key Account & Customer Manager

  12. Manage and strengthen relationships with major retail chains, convenience stores, and independent accounts.

  13. Negotiate trading terms, pricing and promotional agreements with key clients.

  14. Ensure timely execution of Business Plans and Promotional calendars.

  15. Trade Execution & In-Store Excellence

  16. Ensure high standards of in-store execution including merchandising, shelf share and stock availability.

  17. Plan and implement channel-specific promotions, activations and POSM placement

  18. Monitor execution quality through store visits and field team reporting.

  19. Reporting & Insights

  20. Track and analyze sales performance, customer behavior and ROI on trade activities.

  21. Provide regular reports and actionable insights to management.

  22. Recommend improvements to drive efficiency and revenue.

Requirements:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Minimum 5 years of sales experience in the FMCG or alcoholic beverage industry, with at least 2 years in a managerial role.
  • Proven track record in managing off-trade / retail channels, including key accounts like supermarkets, convenience stores, and independent retailers.
  • Strong skills in negotiation, trade marketing, and in-store execution.
  • Analytical mindset with the ability to interpret sales data and market trends to drive performance.
  • Excellent interpersonal and communication skills, with the ability to build and maintain strong customer relationships.
  • Proficient in Microsoft Office and comfortable with sales reporting tools.
  • Willing to travel for store visits, customer meetings, and trade checks when required.
  • A self-starter with strong leadership and strategic thinking abilities.

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