Campaigns Management

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Shopee Mobile Malaysia Sdn Bhd Full time 40,000 - 60,000 per year

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

As a Shopee Mall Marketing Associate, you will play a crucial role in driving brand activations and marketing initiatives across Shopee Mall for the Singapore market. You will collaborate closely with internal teams and external partners to execute campaigns, analyze performance metrics, and ensure the successful implementation of marketing strategies.

Job Description:

  • Business-As-Usual (BAU) Activations: Manage activations for a portfolio of 244 brands (including Joint Business Plan (JBP) and Category Business Plan (CBP)-only brands) with other team members. Coordinate and schedule all types of brand activations for Shopee Mall, ensuring timely execution.
  • Execution of High-Touch P0 Brands: Oversee and execute activations for top-tier brands including Apple, Samsung, Dyson, Xiaomi, and Google. Facilitate at least one major product launch per month for designated brands.
  • Spike Days & Prehype Days Partner Activations: Coordinate activations & exposure points for campaign partners during spike and prehype campaign periods. Manage partnerships, ensuring alignment with campaign objectives across different category days.
  • Category Tentpole Partner Support: Develop and distribute seller kits for tentpole campaigns, supporting activations for all tentpole partners across 10 categories.
  • Post-Campaign Analysis of Key Activations: Conduct thorough analysis of campaign performance, utilizing data from Business Intelligence (BI), Business Development (BD), and other marketing teams. Review key campaign mechanics and metrics, applying insights to optimize future campaigns.
  • Mall Page Maintenance: Curate and update brand collections on Shopee Mall pages. Execute voucher promotions and manage revamp or migration tasks related to mall page enhancements.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience in marketing, e-commerce, or retail operations preferred.
  • Strong analytical skills with the ability to interpret complex data sets.
  • Excellent project management and organizational abilities.
  • Effective communication and interpersonal skills to collaborate with cross-functional teams and external partners.
  • Detail-oriented and results-driven. Display commitment to delivering high-quality work and meeting deadlines.
  • Ability to thrive in a fast-paced, dynamic environment.

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