Senior Campaign Strategy Management

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Shopee Full time 30,000 - 60,000 per year

Department Marketing

LevelExperienced (Individual Contributor)

LocationMalaysia - Kuala Lumpur

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

  • Strategize, develop, and execute large-scale Mega Campaigns, Category Campaigns, and key Marketing Initiatives to drive business growth and user engagement.
  • Lead end-to-end campaign project management, including planning, execution, performance tracking, and post-campaign evaluation to ensure objectives are met.
  • Analyze key market trends and campaign mechanics to uncover insights that enhance traffic generation and optimize sales conversion across Shopee's platforms.
  • Collaborate cross-functionally with teams such as Business Development, Operations, and Marketing to ensure seamless alignment and timely delivery of campaign milestones.
  • Conduct real-time performance monitoring and data analysis, identifying performance gaps and proposing innovative strategies to continuously improve campaign effectiveness and ROI.

Requirements:

  • Possesses strong problem-solving and analytical skills, leveraging consumer insights and data-driven analysis to develop consumer-centric strategies that drive engagement and expand Shopee's market share.
  • Relevant work experience, preferably in Project Management, E-Commerce, Tech, Marketing, or other related fields, is preferred
  • Bachelor's Degree in Business/ Marketing or other relevant field of studies from a reputable university - Candidates with no/ less than 2 year of experience are welcomed to apply
  • Excellent command of English with strong stakeholder management skills
  • Highly meticulous and good at coordination, able to meet tight deadlines
  • Willing to be hands-on with strong project management and executional abilities
  • Comfortable working with numbers, analytical and sharp
  • Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a dynamic environment

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