Performance Marketing Specialist

1 week ago

Taman Tun Dr Ismail Kuala Lumpur, Malaysia SERVAUTO SDN. BHD. Full time

About ServAuto

ServAuto is a fast-growing automotive aftersales platform based in Malaysia. The company standardizes car care services and ancillaries experience from online to offline, offering transparent pricing and quality assurance through a trusted workshop network. ServAuto combines e-commerce scale with physical network reliability—connecting car owners to quality workshops for oil changes, window tinting, and automotive accessories with one transparent, consistent brand experience.

Role Overview

We are looking for a Performance Marketing Specialist to drive paid acquisition and conversion across multiple digital platforms. This role focuses on optimizing campaigns for ROI and scaling customer acquisition through Meta, Google, and TikTok Ads — with TikTok experience highly preferred.

Key Responsibilities

Strategy & Execution

  • Plan, execute, and scale paid campaigns across TikTok Ads, Meta Ads, and Google Ads.
  • Build full-funnel ad strategies from awareness to conversion (CPM → CPL → CPS → ROAS).
  • Continuously test new formats, creatives, and targeting strategies to optimize performance.

Creative Collaboration

  • Work closely with the content and design team to turn ideas into high-performing creatives.
  • Develop a systematic creative testing matrix (theme × format × audience) for insight learning.

Optimization & Analysis

  • Conduct ongoing A/B testing for creatives, audiences, and landing pages.
  • Track performance daily; analyze data to identify winning patterns and scaling opportunities.
  • Monitor and optimize for CAC, ROAS, CTR, CVR, and other key funnel metrics.

Reporting & Insights

  • Build clear and actionable performance dashboards for weekly and monthly reviews.
  • Present insights and recommendations directly to the CMO and Growth team.
  • Stay ahead of platform algorithm changes, attribution models, and emerging ad formats.

Requirements

  • 3–4 years' experience in performance marketing, ideally in e-commerce or consumer brands.
  • Proven track record managing paid ads across TikTok, Meta, and Google Ads.
  • Deep understanding of campaign structures, audience segmentation, bidding models, and attribution.
  • Skilled with GA4, Meta Ads Manager, TikTok Ads Manager, and Excel or dashboard tools.
  • Strong analytical and problem-solving skills — able to turn data into creative direction.
  • Fluent in English; Malay or Mandarin proficiency is a plus.
  • Highly independent, ROI-driven, and detail-oriented.

Why Join ServAuto?

  • EPF, SOCSO, Annual Leave, Medical Leave
  • Competitive compensation
  • Team building, annual dinner, internal training
  • Young, fast moving, and collaborative work culture
  • A chance to work in a content-powered, data-driven, commerce-driven industry

  • Performance Marketing Specialist

    6 days ago

    Taman Tun Dr Ismail, Malaysia SOCIO Full time

    Your Role In this role, you will be working with cross-functional teams and the clients, in executing and managing all digital ad campaigns across different digital channels, from pre-campaign execution, campaign execution (setup campaign tracking, optimize campaign delivery, etc), and post-campaign execution. You will be responsible to ensure all ads come...

  • Affiliate Marketing Specialist

    2 days ago

    Taman Tun Dr Ismail, Kuala Lumpur, Malaysia MyAtlas Digital Full time

    OverviewMyAtlas Digital is a growing company looking for an energetic and dedicated Affiliate Marketing Specialist. This role involves driving the acquisition and conversion of affiliate partners with our broader brand and performance objectives.Job ResponsibilitiesDrive affiliate partner acquisition and conversion through various online platforms such as...

  • Social Media Marketing Specialist

    1 week ago

    Taman Tun Dr Ismail, Malaysia GlamPick | Beauty Products Company Full time

    Execute and manage social strategy to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement for both Soko Glam. - Oversee social media marketing calendar for planning content at least 2 weeks in advance - Brainstorm and execute on social media activities to engage, retain, show appreciation for, and...

  • Digital Marketing Intern

    6 days ago

    Taman Tun Dr Ismail, Malaysia SOCIO Full time

    PRIMARY DUTIES and RESPONSIBILITIES Work with Performance Marketing Lead (PML) to refine the strategy for digital and social advertising, SEO and, growth across all social and digital platforms Assist PML in monitoring client's ads and search ranking performance on a day-to-day basis. - Prepare weekly updates and reports to track growth and success rates of...

  • Digital Marketer

    2 days ago

    Taman Tun Dr Ismail, Malaysia Unicorn Creative Sdn Bhd Full time

    We are looking for a dynamic and creative **Marketing Executive** to join our team! This role focuses on managing and boosting our social media presence while bringing fresh, innovative ideas to elevate our marketing efforts. If you have a passion for marketing, a knack for creativity, and a strong understanding of social media platforms, we’d love to hear...

  • Marketing Executive

    2 days ago

    Taman Tun Dr Ismail, Malaysia Unicorn Creative Sdn Bhd Full time

    We are seeking a proactive and resourceful **Marketing Executive** to manage our collaborations with Key Opinion Leaders (KOLs) and influencers. This role is perfect for someone who enjoys building relationships, strategizing campaigns, and leveraging influencer marketing to boost brand awareness. If you’re passionate about creating impactful marketing...

  • Social Media

    6 days ago

    Taman Tun Dr Ismail, Malaysia GlamPick | Beauty Products Company Full time

    Play a crucial role in developing and implementing effective content strategies to drive business goals and engage the target audience. This role involves strategic planning, research, analysis, and coordination to ensure the creation and distribution of high-quality and impactful content across various channels. **Key Job Responsibilities**: - Content...

  • Sales and Marketing Manager

    2 weeks ago

    Taman Tun Dr Ismail, Malaysia LV & Associates Consultant Sdn Bhd Full time

    Initial Basic of RM2,500 to RM 7,500/month - Additional RM5,000 to RM 15,000/month commission - Education Minimum SPM to Degree - Location : Petaling Jaya, Klang Valley Selangor - Must have own transport - Good communication & negotiation skills required - Very Comprehensive Training provided - Annual Overseas Trips - Flexible working hours - Full Time...

  • Marketing Specialist

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Vertex Marketing Full time

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Marketing Specialist based in WP, Kuala Lumpur. The Marketing Specialist will be responsible for developing and implementing marketing strategies, conducting market research to identify trends and opportunities, and managing customer relationships. The...

  • Performance Marketing

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Russell Tobin Full time

    Senior Specialist, Performance Marketing (Thai Speaker) works with Account teams, Creative teams, and SEO Specialists to drive not only daily account responsibilities associated with Google Ads, Bing Ads, Facebook Ads, Google Market Platforms (GMP) & related programmatic platforms, but important business outcomes for clients.