Livestream Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia ADA Full time 60,000 - 120,000 per year

About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

LiveStream Specialist
K ey Responsibilities:

  • Pre-Livestream Planning & Preparation
  • Attend and review product trainings to gain deep understanding of featured items.
  • Vet and curate product content and selling points for livestream presentation.
  • Work closely with account or brand teams to align on key messaging and promos.
  • Prepare livestream run-of-show, talking points, and selling angles.
  • Host & Moderator Management
  • Select, brief, and train livestream hosts on product details, key talking points, and expected tone.
  • Train moderators on FAQs, live engagement strategies, platform tools, and escalation processes.
  • Conduct rehearsals or dry runs with hosts and moderators when needed.
  • Execution & On-Air Support
  • Oversee the entire livestream session including technical setup, timing, script adherence, and real-time troubleshooting.
  • Coordinate with the livestream platform team (e.g., Shopee, TikTok, YouTube, etc.) for setup and integration needs.
  • Monitor engagement and performance during the stream, providing on-the-spot adjustments required.
  • Be the command center during livestreams, ensuring everything runs smoothly from start to end.
  • Post-Livestream Review
  • Gather feedback from hosts, moderators, and viewers to improve future sessions.
  • Assist Account Management Team to analyze livestream performance metrics (views, engagement, conversions).
  • Work closely with Account Management team to repare post-mortem reports and propose optimizations.

Qualifications Requirements:

  • Livestreaming Experience:
  • Prior experience in sourcing and managing livestream talent.
  • Proven track record in end-to-end livestream management and affiliate marketing.
  • Communication and Presentation Skills
  • Excellent communication and interpersonal skills.
  • Ability to present effectively to both internal teams and external clients.
  • Creativity and Innovation: Strong creative mindset and innovative approach to content creation and marketing.
  • Industry Knowledge: Stay updated on industry trends, emerging features of social media platforms, and affiliate marketing best practices.
  • Adaptability: Ability to adapt to a fast-paced and evolving environment.
  • Equipment and Technology: Familiarity with livestreaming equipment and technology.

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