Assistant Manager for Branding

1 week ago

Kota Damansara Selangor, Malaysia Sunsuria Berhad Full time $60,000 - $120,000 per year

We are looking for a dynamic and results-driven candidate to join our team and lead innovative strategies in both the healthcare and corporate sectors. If you're passionate about making an impact, love engaging with audiences, and are ready to contribute to a fast-paced environment, this is the role for you

Your Role:

1. Marketing & Branding (Healthcare & Corporate intergration )

  • Strategize, execute, and manage marketing plans and budgets across the healthcare and corporate sectors.

  • Ensure consistency in branding across all platforms and materials in the healthcare space.

  • Oversee social media platforms (website, Facebook, Instagram, TikTok, etc.), creating engaging content and building strong relationships with targeted audiences.

  • use AI tools to plan and execute high-impact online ad campaigns (Google Ads, Facebook Ads, Instagram Ads, TikTok, Xiao Hong Shu, Customer Testimonials, etc.).

2.Lead Generation & Performance Analytics

  • Collaborate with healthcare operations teams to develop strategies for patient acquisition and sales growth.

  • Track and optimize lead generation efforts through retargeting, Cost-Per-Click, Pay-Per-Click, and audience reach campaigns.

  • manage agency to monitor campaign effectiveness and improve conversion rates for better ROI.

  • Conduct in-depth competitor analysis and market research to discover new growth opportunities.

3. Healthcare Event Management & Marketing Collateral

  • Take the lead in organizing key launches, PR, and community outreach events to showcase healthcare services.

  • Create compelling marketing materials tailored specifically for healthcare.

4. Public Relations & Corporate Communications

  • Draft and review key materials such as speeches, press releases, Q&As, and corporate reports.

  • Collaborate with leadership to craft clear messaging for corporate announcements, healthcare initiatives, and partnerships.

  • Develop and implement communication strategies to enhance the brand's reputation and visibility.

5. Strategic Social Media Planning & Influencer Marketing

  • Develop and execute Key Opinion Consumer (KOC) strategies to amplify brand presence.

  • Identify and collaborate with healthcare-related influencers and social media personalities to drive engagement and brand awareness.

What You Bring:

  • Education: Bachelor's degree in Marketing, Communications, PR, or a related field.

  • Experience: 4-5 years in digital marketing, PR, corporate communications, and event management, ideally within the healthcare industry.

Skills:

  • Strong communication skills in both English and Bahasa.

  • Proficiency in digital marketing tools and analytics platforms.

  • Experience managing social media campaigns and online advertising (Google Ads, Facebook Ads, Instagram Ads, TikTok, Xiao Hong Shu).

  • Understanding of SEO/SEM principles, website optimization, and KOC marketing is a plus.

  • Creative with the ability to analyze and align marketing efforts with business objectives.

  • Exceptional problem-solving, writing, and public relations skills.

Why Join Us?

  • Be part of a forward-thinking team in the healthcare space.

  • Opportunity to work on impactful marketing strategies that shape both corporate and healthcare industries.

  • Room for growth, creativity, and professional development.

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