Assistant Brand Manager

2 weeks ago

Damansara Selangor, Malaysia Unicharm Malaysia Trading Sdn Bhd Full time 40,000 - 80,000 per year

Brand & Marketing Strategy Execution

  • Assist in developing and executing integrated marketing plans for assigned Feminine Care, Wellness Care, Pet Care categories.
  • Ensure all initiatives are aligned with brand positioning, pet owner needs, and business objectives.
  • Coordinate 360° marketing campaigns including digital, in-store activation, trade promotions, and new product launches.

Performance Monitoring & Reporting

  • Track sales performance, market share, promotional ROI, and brand health indicators on a weekly/monthly basis.
  • Prepare and present regular reports and actionable insights for internal review and decision-making.
  • Work with internal data and analytics teams to drive more granular understanding of brand and channel performance.

Cross-functional Collaboration

  • Collaborate closely with Sales, Trade Marketing, Supply Chain, and Product Development to ensure end-to-end execution of brand initiatives.
  • Align on promotional volume forecasts, inventory planning, and in-store activities.
  • Support product lifecycle planning and manage timelines for new SKU launches.
  • Coordinate with HQ and export markets for product importation processes, including preparation and submission of licensing, regulatory, and documentation requirements to ensure smooth market entry and compliance.

Volume Forecasting & Demand Planning

  • Prepare accurate sales volume forecasts for new product launches, promotional campaigns, and seasonal uplifts.
  • Validate forecasts using historical sales data, market intelligence, and feedback from Sales and Supply Chain teams.
  • Identify and mitigate demand-supply gaps in coordination with relevant departments.

Consumer Insight & Market Engagement

  • Partner with Consumer Insight team or agencies to design and implement research (e.g., surveys, focus groups) specific targeted market.
  • Conduct regular store visits and on-ground interactions with targeted market assigned.
  • Identify insights and market opportunities for product or communication improvements.

Project Management

  • Lead/support the rollout of Feminine Care, Wellness Care, Pet Care category-specific marketing projects and innovation initiatives.
  • Ensure timely delivery, within budget, and with clear KPI tracking for each project.

Others :

Assist to monitor the monthly marketing expenses.

Requirement:

  • Bachelor's Degree in Marketing, Business Administration, Veterinary Science (with business background), or related field.

  • 2–4 years of experience in brand management or marketing, preferably in FMCG, Pet Care, or Consumer Healthcare.

  • Strong literacy of MS Office and computer literacy. Familiar with social media & digital marketing would be an advantage.

  • Adequate knowledge in interpreting sales data.
  • Proficient in written and spoken English.
  • Excellent communication and interpersonal skills. Able to communicate with all people of all levels and departments within the Company.
  • Analytical and of high comfort level with numeric and data.
  • Deep consumer orientation with understanding of pet owner behavior and retail dynamics.
  • Strong analytical and reporting skills; proficient in Excel, PowerPoint, and marketing dashboards.
  • Excellent communication, collaboration, and presentation skills.
  • Ability to manage multiple projects, timelines, and stakeholder expectations.
  • Proactive and comfortable conducting fieldwork in pet retail environments.
  • Team player with a strong sense of ownership and a collaborative mindset

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