Executive Assistant to General Manager
2 days ago
Company Description
The World Brands Foundation (TWBF), established in 2005, is dedicated to recognizing and promoting excellent brands on a global stage. Known for The BrandLaureate Awards, an esteemed international branding accolade, the foundation encourages innovation and leadership in branding. Over the years, TWBF has honored prominent figures like Nelson Mandela and Hillary Clinton and global brands such as Nike and Samsung across 80 countries. With a strong commitment to upholding the highest standards, TWBF continues to celebrate brands that excel in their respective industries.
Role Description
We are looking for a highly capable, proactive, and detail-oriented Executive Assistant to support the General Manager of The BrandLaureate. This role is ideal for someone who is dynamic, resourceful, and able to operate with professionalism, discretion, and initiative.
As the Executive Assistant, you will work closely with the GM on a wide range of responsibilities — from attending meetings, preparing documents, coordinating tasks across departments, to managing follow-ups and ensuring smooth execution of all projects and events.
This role requires someone who is committed, organised, and willing to go the extra mile to ensure excellence at all times.
Key Responsibilities
- Attend internal and external meetings with the GM; take clear minutes and ensure timely follow-ups.
- Support in project management, tracking progress across departments, and ensuring alignment with the GM's directives.
- Prepare reports, letters, presentations, proposals, and communications on behalf of the GM.
- Assist with HR-related tasks such as onboarding, personnel coordination, documentation, and basic HR administration.
- Coordinate logistics for events, meetings, travel arrangements, and special projects.
- Manage the GM's schedule, appointments, reminders, and priorities.
- Liaise with internal teams, partners, clients, and award recipients professionally.
- Handle confidential information with the highest degree of discretion.
- Assist in marketing tasks when needed - content coordination, simple caption drafting, campaign tracking, or working with designers.
- Perform any additional duties to support the GM as required.
Qualifications
- Strong command of English (written & spoken); Mandarin proficiency is a significant advantage.
- High attention to detail and strong organisational skills.
- Excellent communication and interpersonal abilities.
- Ability to multitask, prioritise, and manage deadlines independently.
- Familiar with HR processes and documentation; experience in HR is a strong bonus.
- Basic understanding of marketing, social media, and branding.
- Strong problem-solving skills and ability to think ahead.
- Competent in Microsoft Office / Google Workspace.
- Discreet, trustworthy, and able to handle sensitive information.
- Strong follow-up skills with "nothing falls through the cracks" work ethic.
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