General Manager, Brand and Marketing

1 day ago


Shah Alam Selangor Malaysia MVC Resources Full time 900,000 - 1,200,000 per year

Overview: We are seeking a strategic and forward -thinking General Manager, Brand & Marketing to elevate overallbrand visibility and strengthen market competitiveness. This role leads all brand, marketing, andlead -generation functions, ensuring cohesive and impactful communication across ATL, BTL, and digitalchannels. The GM will oversee two key divisions—Brand Marketing (ATL & strategy) and MarketingCommunications (BTL & digital)—driving alignment, performance, and consistent brand executionacross the organization. Key Responsibilities:Brand Strategy Leadership: Define, manage, and enhance overall brand value; develop andenforce brand guidelines; refine positioning to adapt to market needs.Marketing Strategy Development: Formulate mid -term, long -term, and annual marketingplans; conduct market, competitor, and PEST analyses; evaluate and improve campaigneffectiveness.Lead Generation Ownership: Oversee the full lead funnel from awareness to MarketingQualified Leads (MQLs); design integrated campaigns across ATL, BTL, and digital; optimizelead handover to Sales.Integrated Marketing Communications (IMC): Align ATL, BTL, and digital channels; ensureconsistent brand messaging and customer experience; manage websites, landing pages, and socialplatforms strategically.Data -Driven Management: Set and monitor KPIs such as brand awareness, NPS, lead quality,CPL, and ROI; analyze customer behavior to optimize conversion rates (CRO); allocatemarketing spend efficiently.Team Leadership: Lead and develop the Brand Marketing and Marketing Communicationteams; manage collaboration with agencies, PR partners, and digital vendors; drive talentdevelopment and cross -department integration.RequirementsProven experience in brand and marketing strategy (automotive or consumer goods preferred).Expertise in ATL, BTL, and digital marketing integration.Strong track record in lead generation, CRO, and ROI -driven decision making.Excellent leadership, communication, and stakeholder management skills.Fluent in English; proficiency in Malay and Chinese is a plus



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