Marketing & Content Executive (brand & growth)

2 days ago

Ipoh, Perak, Malaysia AL MATHAAM SYED CORNER Full time 500,000 - 1,000,000 per year
Key Responsibilities
1. Brand Development
  • Ensure all content, visuals, and campaigns are aligned with brand identity, tone, and guidelines.
  • Assist in developing brand storytelling, messaging pillars, taglines, and thematic campaign concepts.
  • Conduct competitor and market trend research to innovate marketing approach.
2. Content Creation

  • Produce creative, engaging, and conversion-focused content for:

  • Social media (Instagram, Facebook, TikTok)

  • Website & blogs
  • Paid ads
  • Flyers, banners & POS materials
  • Script, storyboard, and plan marketing videos & social content.
  • Ensure content quality, relevance, and customer-centric communication.
3. Digital & Social Media Marketing
  • Plan and execute monthly content calendar.
  • Run social media campaigns, giveaways, collaborations, and influencer partnerships.
  • Track performance metrics (reach, engagement, CTR, CPM, CPA).
  • Monitor audience trends, sentiment analysis, and consumer insights.
4. Campaign & Growth Projects
  • Support Go-to-Market (GTM) campaigns for new products, store launches, promotions, and branding initiatives.
  • Coordinate with operations, outlet team, and partners on campaign execution.
  • Propose growth strategies using data insights, customer funnel analysis, and competitive benchmarking.
5. Advertising & Media

  • Support digital ad placements (Meta, Google, TikTok):

  • Target audience research

  • Creatives, tagline, copywriting
  • Ad analytics & reporting
  • Work with media agencies, KOLs, and creative partners where required.
6. Customer Acquisition & Retention
  • Identify suitable customer personas and segmentations.
  • Develop loyalty, engagement and retention strategies.
  • Support CRM, database building, and targeted content.
7. Performance Reporting

  • Prepare weekly & monthly dashboards on:

  • Campaign results

  • Social media growth
  • Engagement analytics
  • Marketing ROI
  • Provide recommendations for continuous improvement.
8. Internal Collaboration
  • Work with Design, Operations, HR and Management to ensure aligned brand identity and message.
  • Assist in merchandising, packaging content, menu design, and brand display visuals (if F&B/Retail).

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