Social media
3 days ago
1. Social Media Management
Manage company social platforms:
Facebook
- TikTok
- YouTube
- WhatsApp Broadcast
- Develop and execute monthly social content calendar.
- Schedule and publish content according to campaign plans.
- Monitor comments, messages, audience sentiment, and response rate.
Create engaging and conversion-based content:
Posters & digital visuals
- Short videos/Reels/TikTok content
- Captions, copywriting, marketing scripts
- Storyline for video shooting
- Work with in-house creative team, videographers, influencers, or agencies.
Support online & offline marketing activities:
Product launches
- Promotional campaigns
- Brand awareness activities
- Seasonal campaigns & festive marketing
- Assist in advertising plans for Meta, TikTok, or Google Ads.
- Identify KOLs, influencers and community partners for marketing collaboration.
- Manage content collaboration execution and tracking.
- Respond professionally to enquiries, complaints, and DMs based on brand tone.
- Coordinate community engagement activities and loyalty programmes.
Track performance metrics:
Reach
- Engagement
- Follower growth
- CTR, CPM, CPA
- Prepare weekly/monthly dashboard and provide improvement recommendations.
- Analyse competitor content, ad styles, and latest social trends.
- Monitor emerging platforms, trending content formats, and AI marketing tools.
- Support brand visuals, design requests, and marketing materials.
- Coordinate with internal departments for campaign alignment and execution.
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