Director of Marketing Communications

Description

What Is The Job?

Drive the successful implementation of branding strategies and tactical marketing programs for the hotel to support its short and long-term growth and profitability objectives. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations activities.  You will also help to create a desired work culture around our Winning Ways of the InterContinental Hotels Group and embrace the IHG Commitment.  

Your Day To Day

• Develops a public relation program for the hotel based on its marketing goals to drive rate/occupancy and customer satisfaction levels; define and reinforce the brand image; promote product features and selling points; reach target markets; and enhance the hotel's perceived and actual value to all stake holders and customers.
• Take the lead in developing promotional and marketing strategies and tactical execution to address business and publicity opportunities for the hotel.
• Oversee research and analysis regarding consumer-marketing data for the hotel to improve strategic and tactical business decisions for all products.
• Ensure hotel promotional and marketing strategies are effectively integrated with corporate initiatives through tactical promotions.
• Serve as the brand champion in the hotel and liaise with corporate and/or regional brand contacts on all brand decisions.
• Develops media contacts, plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity in order to maintain the prestigious image of the hotel.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases.
• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments.
• Disseminates corporate press releases to appropriate local trade and consumer media.
• Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
• Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.
• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned.
• Maintains good public relations by developing and extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests.
• Develop and coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
• Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate.
• Maintains mailing list/contact file.
• Maintains hotel photo file and co-ordinates hotel photography when required.
• Liaises with Human Resource Manager on matters affecting corporate image.
• Develop hotel gifts and giveaways.
• Builds profile within local market place through attendance at various events and local market place.
• Monitors awareness of competitor activities and use information when developing strategies.
• Plans and coordinates sponsorship activities.

What We Need From You

• Bachelor's degree / higher education qualification / equivalent in Hotel Management/Mass Communication
• 4 years of experience including management experience.
• Friendly and great knowledge about IHG brand.
• Communication skills are utilized a significant amount of time when interacting with clients and the guests.

How Do I Deliver This?

We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It's what connects every colleague in all IHG hotels.

Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests.
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay.
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs.
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner.

There's so much more to the job than we can capture here. It's simply about creating great experiences, doing the right thing and understanding people.

What We Offer

Join our extraordinary world and experience a place where you can be yourself, share your ideas, support your personal growth and wellbeing, and be a valued member of an inspirational team. Our career journey will be supported through our lifelong development program, IHG career milestone celebrations, and transfer of entitlements as you move and grow with IHG.

Join us and you'll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit  to find out more about us

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

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The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.

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