Senior Brand Executive

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Q-Q Food Retail Sdn Bhd Full time 120,000 - 180,000 per year

Key Responsibilities:

Public Relations & Communications

  • Support PR initiatives, including media engagement, influencer/KOL collaborations, and brand communications.
  • Assist in managing brand reputation through clear and effective messaging.

Event Management

  • Plan, execute, and coordinate brand events, roadshows, and outlet openings.
  • Manage event sales operations to ensure sales targets are met during activations.
  • Oversee event inventory, ensuring proper distribution, usage, and tracking of materials.
  • Coordinate with vendors, partners, and internal teams to ensure smooth on-ground activities.
  • Track and report post-event performance, including sales and engagement outcomes.

Campaigns & Projects

  • Assist in the planning and execution of brand campaigns and product initiatives.
  • Contribute ideas for proposals, creative direction, and project presentations.
  • Ensure campaigns are aligned with brand objectives and delivered within timeline and budget.

Strategic & Team Collaboration

  • Work closely with internal teams (PR, social media, creative, production) to deliver integrated brand experiences.
  • Stay updated on industry and consumer trends to proactively propose new brand initiatives.
  • Demonstrate accountability, ownership, and commitment to completing assigned tasks effectively.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • At least 3 years of experience in branding, PR, events, or marketing.
  • Excellent command of English, Mandarin and Malay to effectively communicate with a diverse range of stakeholders.
  • Strong experience in event execution and inventory management.
  • Excellent project management, organizational, and coordination skills.
  • Proactive, committed, and able to manage multiple projects under tight timelines.
  • Strong communication, negotiation, and interpersonal skills.

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