Consultant, Marketing Services, Advisors and Consulting Services

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title And Summary
Consultant, Marketing Services, Advisors and Consulting Services

Overview

• Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide. Addressing complex challenges in strategy, marketing, risk, and operations, Mastercard Advisors helps clients maximize the value of their payments businesses.
• Advisors, Managed Services is the global business unit responsible for delivering marketing consulting capabilities for Mastercard's customer verticals: financial institutions, governments, retailers and ecommerce
• The Managed Services Business Leader for Southeast Asia defines marketing consulting solutions and leads the delivery and execution of impactful engagements for this rapidly growing division, as well as for the leading accounts in the region. The role also actively supports sales efforts by building a body of quantifiable successes
• Are you a strategic and results driven digital performance marketing expert who uses analytical insights to drive growth and measurable results?
• Are you a team player, collaborative yet confident in your personal expertise?
• Can you identify and learn from digital and integrated marketing best practices?
• Are you familiar with SEA digital eco-systems and innovative martech solutions to propel performance?

Role

• Be a part of the expansion of Managed Services in Southeast Asia for leading local and regional accounts, working closely with Business Development
• This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology.
• Responsible for leading and integrating, managing, integrating and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated and marketing strategies that drive business impact
• Deliver highly effective and efficient digital and integrated marketing strategies and programmes across all channels to acquire new profitable accounts and optimize portfolios for FIs, retailers and ecommerce, and governments
• Frame, package and design digital and integrated marketing solutions/products and manage delivery and execution from an end-to-end perspective to drive performance for clients
• Identify key pain points and deliver strategic value and growth to clients through strategic digital marketing projects
• Identify cost efficiencies and opportunities for scale and impact
• Manage external agencies
• Manage clients and corresponding projects cadence and P&L
• Manage multiple internal and external stakeholders effectively from inception through to project implementation and optimization
• Support and manage GTM strategies and programmes in key SEA markets
• Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends as well as insights, and large datasets to personalize marketing efforts
• Design and implement AI-enhanced marketing strategies that align with business goals.
• Use predictive analytics and machine learning models to forecast customer behavior and campaign performance. Leverage AI to create hyper-personalized experiences across digital touchpoints.

All About You

• BA required; MBA preferred
• Experience at a large issuing bank in Asia Pacific and/or other sophisticated payments markets; retailer experience a plus
• Performance and growth digital marketing experience in fintech and/or digital bank is beneficial
• Hands-on experience in designing and delivering large scale campaigns acquiring new customers and marketing to existing customers
• Comfortable in a remote managerial situation
• Acquainted with martech solutions
• Marketing consultancy experience preferred
• Strong business acumen and entrepreneurial spirit
• Excellent interpersonal, presentation and communications skills
• Strong team player and able to work independently at the same time
• Travel required; approximately 50% (post covid)

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.