Social Media Marketing Lead

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Trading Point Group Full time

我们正在寻找一位有经验、积极主动的社交媒体主管,带领并管理我们的社交媒体策略和团队,专注于中文市场。此职位需要对数字趋势、用户互动和团队管理有深入了解。理想人选将负责内容策划、活动执行及效果分析,确保与品牌形象和业务目标保持一致。

工作职责:

  • 负责社交媒体团队的日常管理,确保各平台活动按时、高效执行
  • 制定和执行整体社交媒体策略,提升品牌在中文市场的影响力和用户互动
  • 监测并分析社交媒体趋势、广告表现和用户行为,持续优化策略
  • 管理内容制作流程,审核内容质量,确保符合品牌调性和平台规范
  • 与内部团队(如创意、翻译、商务拓展、产品)紧密合作,确保活动目标一致
  • 制作并发布内容日历,指导团队制作优质内容(包括贴文、短视频、直播等)
  • 跟踪并优化社交平台KPI(如互动率、增长率、转化率),涵盖Facebook、Instagram、Telegram、TikTok、Line等
  • 指导和培养团队成员,设定明确的工作目标和成长计划
  • 确保所有内容与品牌标准和全球营销政策一致

职位要求:

  • 市场营销、数字传播、新闻、媒体等相关专业学历
  • 至少5年社交媒体工作经验,且有2年以上团队管理经验
  • 熟练使用社交媒体平台及内容管理工具
  • 熟悉社交媒体管理工具(如Sprinklr、Facebook、Instagram、Telegram、TikTok、Line)
  • 具备出色的文案撰写与编辑能力,富有创意,对数字设计有热情
  • 能独立规划工作、处理多任务,并在紧迫时间内高效完成工作
  • 精通
    普通话
    和
    英语
    ,具备良好的书写和口语能力
  • 注重细节,数据敏感,结果导向
  • 具备团队合作精神和积极主动的工作态度

The Role:

We are seeking an experienced and proactive Social Media Team Leader to lead and manage our social media strategy and team across Chinese-speaking markets. This role requires a strong understanding of digital trends, audience engagement, and team leadership. The ideal candidate will oversee content planning, campaign execution, and performance analysis across all platforms, while ensuring alignment with brand identity and business goals.

The main responsibilities of the role:

  • Lead the day-to-day operations of the social media team, ensuring timely and impactful execution of campaigns across all key platforms.
  • Develop and implement a comprehensive social media strategy to strengthen XM's presence and engagement across Chinese-speaking markets.
  • Monitor and analyze social media trends, ad performance, and audience behavior to drive continuous improvement.
  • Oversee all content creation, review and approval processes to ensure content is brand-aligned, engaging, and optimized for platform best practices.
  • Collaborate with internal departments including Creative, Translation, BD, and Product to align campaigns with broader marketing and business objectives.
  • Manage and publish content calendars, guiding the team in creating high-quality, platform-specific content (posts, videos, livestreams, etc.).
  • Track, report, and optimize KPIs for engagement, growth, and conversion across platforms including Facebook, Instagram, Telegram, TikTok, and Line.
  • Coach and mentor junior social media team members, setting clear performance goals and development plans.
  • Ensure all content and interactions are compliant with brand guidelines and global marketing standards.

Main requirements:

  • A qualification in Marketing, Digital Communications, Journalism, Media, or another relevant discipline
  • Minimum 5 years of hands-on social media experience, with at least 2 years in a leadership or managerial role.
  • Possess excellent content management system and social media skills
  • Experienced with social media management tools such as Sprinklr, Facebook, Instagram, Telegram, Tiktok, Line.
  • Have excellent digital copywriting and editing experience, be creative, and have enthusiasm for digital design.
  • Be proficient at planning your own work, multitasking, and delivering to tight deadlines, with minimal supervision.
  • Fluent in Mandarin and English, both written and spoken.
  • Detail-oriented, analytical, and performance-driven mindset.
  • A collaborative team leader with a positive, proactive attitude.

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