marketing manager

1 week ago

Kajang, Selangor, Malaysia Gain City Parts Sdn. Bhd. Full time $30,000 - $90,000 per year

Job Responsibilities

  • Conduct comprehensive market analysis, including industry trends, competitor activities, and consumer behavior, to develop effective marketing strategies.
  • Plan, develop and execute integrated marketing strategies covering both online and offline channels, including pricing strategies, promotional campaigns, advertising plans and brand positioning.
  • Lead and optimize digital marketing initiatives such as SEO/SEM, social media marketing, email marketing, content marketing, paid ads, and website performance.
  • Oversee offline marketing efforts including events, roadshows, partnerships, printed materials, and brand visibility activities.
  • Monitor marketing performance using data analysis tools and KPIs; evaluate campaign effectiveness and adjust strategies to maximize ROI.
  • Strengthen brand awareness and brand consistency across all channels—advertising, digital platforms, offline activities, PR and collaborations.
  • Collaborate closely with internal departments (sales, Purchasing,Warehouse, Finance retail branches) to ensure aligned execution of marketing plans.
  • Build, mentor and manage a high-performing marketing team by providing guidance, direction and development opportunities.
  • Manage the marketing budget, ensuring effective cost allocation and reporting.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, Communications, or related fields.
  • Minimum 4 years of proven experience in marketing, with exposure to both online and offline marketing.
  • Strong understanding of digital marketing, content creation, social media strategies, and offline marketing execution.
  • Hands-on experience managing SEO/SEM, marketing databases, email campaigns, social media ads, display advertising, and performance analytics.
  • Solid leadership, project management and team management capabilities.
  • Strong analytical thinking and problem-solving skills, with the ability to interpret data and make strategic decisions.
  • Familiar with digital and social media platforms such as Google Business, Facebook, Instagram, TikTok, XiaoHongShu, IG Reels, etc.
  • Up-to-date with current marketing trends, consumer behavior insights and digital innovations.
  • Experience in content-driven marketing or content-based e-commerce is highly preferred.

Job Type: Full-time

Pay: RM5, RM7,000.00 per month

Benefits:

  • Maternity leave
  • Parental leave

Education:

  • Bachelor's (Preferred)

Experience:

  • People Management: 4 years (Preferred)
  • Marketing: 4 years (Preferred)

Language:

  • Mandarin (Preferred)
  • English (Preferred)

Work Location: In person

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