Marketing & Operations Executive

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia DLHA TECH SDN BHD Full time 40,000 - 60,000 per year

Job Responsibilities:

  • Assist the Operations Manager in executing daily operation plans, including campaign planning, implementation, monitoring, and post-event analysis
  • Collect and organize data from multiple channels (organic traffic, rewarded ads, referral sites, promotional campaigns), monitor key performance indicators (retention, engagement, conversion, etc.), and generate daily/weekly/monthly reports
  • Coordinate product updates, announcements, and in-app activity launches, ensuring all materials are properly prepared and reviewed
  • Manage user communities, gather customer feedback, and assist in improving user experience
  • Collaborate with cross-functional teams (design, tech, customer service) to ensure the smooth execution of campaigns and product features
  • Contribute to marketing content creation including ad copywriting, promotional materials, push notifications, and in-app banners
  • Monitor user feedback, online sentiment, and app rating trends, assisting in formulating improvement measures to enhance satisfaction and retention
Requirements:
  • Strong understanding of app operations, including user acquisition, activation, retention, and conversion strategies
  • Proficient in data analysis with hands-on experience using tools such as Excel, Notion, and Google Analytics
  • Excellent logical thinking, execution skills, and cross-functional communication abilities
  • Highly detail-oriented, with the ability to identify issues quickly and propose effective, data-driven improvements
  • Skilled in content writing and small-scale campaign planning
  • Proven experience in app or internet product operations
  • Familiar with data tracking, KPI monitoring, and performance reporting processes
  • Capable of supporting campaign execution and conducting detailed data analysis
  • Able to independently prepare operation reports and analyze performance metrics to guide decision-making
  • Knowledge of technical logs, traffic sources, and advertising monetization models
  • Strong project coordination and cross-team collaboration skills
  • Experience in app monetization, user growth, or performance marketing is a strong advantage
  • Excellent command of English and Mandarin, both written and spoken

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