Senior Manager, Content Strategy and Operations

About 2X

2X is the global leader in subscription go-to-market services, empowering B2B companies to grow their business faster and more profitably than in-house operating models. We serve as an embedded marketing engine, combining enterprise-grade strategic thinking with scalable execution to deliver the growth outcomes CMOs need without the operational complexity they can't afford.

Through our comprehensive managed services, we deliver end-to-end marketing operations, revenue operations, content production, and strategic consulting—all powered by AI-enabled workflows and delivered under one predictable subscription.

As a high-growth organization backed by leading private equity partners, 2X offers exceptional opportunities for career advancement and professional development. Our dynamic environment provides exposure to diverse brand and communications work, accelerated learning curves, and the chance to shape marketing strategies that drive real business impact. Join us during an exciting phase of expansion where your contributions directly influence our high revenue and profitability trajectory.

Role Overview

We're seeking a hands-on content strategist and creator to serve as our Senior Manager/Assoc Director of Content Strategy & Operations. This role balances strategic content planning and creation with building operational frameworks that enable content excellence across the organization. You'll be both a skilled practitioner who creates high-quality B2B content and a strategic thinker who can audit existing content libraries, develop refresh strategies, and leverage AI to maximize content performance and discoverability.

The ideal candidate brings 8+ years of B2B content experience with deep expertise in content strategy, creation, atomization, and AI-powered content optimization. You're equally comfortable writing a thought leadership piece as you are developing a content governance framework or using LLMs to repurpose three-year-old assets for modern channels.

Key Responsibilities

Content Creation & Strategy (50%)

· Create high-quality content including thought leadership pieces, whitepapers, case studies, blog posts, and campaign assets

· Develop compelling messaging for external communications, corporate communications, and marketing initiatives

· Write and optimize content for account-based experience (ABX) programs and sales enablement

· Support M&A integration content and communications planning

· Craft executive communications and strategic messaging as needed

· Ensure all content aligns with brand positioning and messaging frameworks

Content Strategy & Planning

· Develop comprehensive content strategies that map to buyer journeys and business objectives

· Conduct content audits to assess existing content inventory and identify gaps

· Create content refresh and repurposing strategies using AI to modernize legacy assets

· Build content atomization frameworks that maximize asset value across channels

· Develop editorial calendars and content roadmaps aligned with business priorities

· Make strategic recommendations on content investment and prioritization

AI-Powered Content Operations

· Leverage LLMs and generative AI tools to enhance content creation, optimization, and repurposing

· Develop AI-enabled workflows that improve content productivity and effectiveness

· Create strategies to make content more findable across diverse channels using AI

· Build frameworks for responsible AI use in content creation that maintain brand quality

Content Center of Excellence Development

· Establish content governance policies, standards, and best practices

· Develop content taxonomies and organizational systems for improved discoverability

· Create content performance measurement frameworks and dashboards

· Implement content lifecycle management processes from creation to retirement

· Facilitate cross-functional collaboration for content planning and execution

· Build scalable processes that enable rapid content production without sacrificing quality

Operational Leadership

· Manage content writers and contractors, ensure quality and consistency

· Conduct periodic content audits across web properties and content repositories

· Partner with performance marketing teams, and product marketing teams on integrated content initiatives

· Develop content briefs and creative direction for internal teams and external partners

· Track and analyze content performance, providing insights and optimization recommendations

Required Qualifications

· 8+ years of B2B content experience with demonstrated expertise in both strategy and hands-on creation

· Exceptional writing and editing skills with portfolio showcasing diverse B2B content types

· Proven experience developing content strategies and operational frameworks

· Deep proficiency with AI and LLMs for content creation, optimization, and repurposing

· Strong understanding of content atomization and multi-channel content distribution

· Experience conducting content audits and developing content governance frameworks

· Ability to balance strategic thinking with hands-on execution

· Excellent project management skills with ability to manage multiple content initiatives

· Experience in technology, SaaS, or professional services industries

· Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Preferred Qualifications

· Experience in PE-backed or high-growth environments

· Background supporting M&A integration communications

· Familiarity with SEO best practices and content optimization

· Experience with content management systems and marketing automation platforms

· Understanding of account-based marketing content requirements

· Track record building content operations from the ground up

· Experience managing content teams or contractors

Key Competencies

· Strategic & Tactical Balance: Can think strategically about content while rolling up sleeves to create it

· AI Mastery: Comfortable leveraging cutting-edge AI tools to maximize content impact and efficiency

· Content Versatility: Skilled across multiple content formats and channels (long-form, short-form, social, web, email)

· Operational Excellence: Builds systems and processes that scale without adding complexity

· Analytical Mindset: Uses data to inform content strategy and measure performance

· Collaborative Influence: Works effectively across teams to drive content alignment and excellence

· Adaptability: Thrives in fast-paced, evolving environments with shifting priorities

Success Metrics

· Quality and impact of content created (engagement, performance, business outcomes)

· Effectiveness of content refresh/repurposing strategies using AI

· Development and implementation of content governance frameworks

· Content team productivity and output quality

· Stakeholder satisfaction with content support and strategic guidance

· Content discoverability and performance across channels