Product Specialist
2 weeks ago
Key Responsibilities:
- Develop and maintain in-depth knowledge of company products, industry trends, competitor offerings, and emerging technologies.
- Support the sales team through product demonstrations, technical presentations, and customer consultations.
- Prepare sales analysis reports (customer purchase history) and conduct in-depth investigation and analysis.
- Prepare product comparisons, whitepapers, and case studies to highlight competitive advantages.
- Identify new market opportunities and propose product enhancements to increase market share.
- Serve as a liaison between customers, engineering teams, and suppliers to address technical queries and product-related issues.
- Deliver product training to distributors, resellers, and internal teams.
- Collaborate with marketing to create brochures, datasheets, online content, and promotional materials.
- Participate in product launches, trade shows, and webinars to promote product awareness.
- Provide technical troubleshooting, root cause analysis, and practical solutions for hardware-related concerns.
- Coordinate with supply chain teams to ensure product availability meets market demand.
Requirements:
Soft Skills
- Excellent verbal and written communication skills with strong presentation abilities.
- Analytical thinking and problem-solving capability.
- Customer-focused mindset with proactive and solution-oriented approach.
Technical & Functional Skills
- Solid understanding of hardware products, preferably in coatings, spray paint, or construction materials.
- Proven experience in product training, demonstrations, and technical documentation.
- Strong troubleshooting skills with the ability to provide practical product application guidance.
- Knowledge of competitor analysis and market positioning strategies.
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