Brand Marketing Manager

7 days ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia REV EDITION SDN BHD Full time

Strategic Planning & Execution

  • Develop and implement comprehensive brand marketing strategies aligned with global brand guidelines and local market dynamics.
  • Define annual marketing calendars and budget allocations across ATL (above-the-line), BTL (below-the-line), and digital initiatives.
  • Localize global campaigns to resonate with the Malaysian market while maintaining brand consistency.

Campaign Management & Content

  • Plan and execute multi-channel marketing campaigns, including digital, retail, OOH, and event-based activations.
  • Create and manage localized content strategies across owned social media platforms (Facebook, Instagram, TikTok, etc.) for each brand.
  • Collaborate with creative teams or agencies to develop impactful brand assets and storytelling.

Retail & E-commerce Integration

  • Ensure alignment between branding efforts and performance marketing across e-commerce platforms including Lazada, Shopee, TikTok Shop, and brand-owned websites.
  • Collaborate with commercial teams to plan and promote product launches, promotions, and consumer campaigns.

Partnerships & Stakeholder Engagement

  • Build and manage relationships with media agencies, KOLs, brand ambassadors, retail partners, and event organizers.
  • Work closely with global brand principals to communicate market needs and align on campaign goals.

Market Intelligence & Reporting

  • Conduct regular market research and competitive analysis to inform campaign direction and identify market opportunities.
  • Monitor KPIs and generate timely reports on campaign effectiveness, brand health, and ROI for internal and external stakeholders.

Team Collaboration

  • Work cross-functionally with internal departments such as Merchandising, Commercial and Operations to ensure cohesive marketing execution.
  • Reports to country Marketing Director.
  • Provide leadership and mentoring to junior marketing team members.

What we're looking for

  • Bachelor's Degree in Marketing, Communications, or a related field
  • Minimum 5 years of experience in brand management or marketing, ideally in sports retail, lifestyle or fashion sectors
  • Proven track record of developing and executing successful 360° marketing campaigns that have driven measurable business results
  • Proficient in marketing analytical tools such as Google Analytics, Meta Business Suite, and Microsoft Excel, with the ability to interpret data and make data-driven decisions
  • Hands-on experience with digital marketing tools and platforms, especially paid media, social platforms, and e-commerce.
  • Effective project management and leadership skills, with the ability to collaborate cross-functionally
  • Fluent in English and proficiency in Bahasa Malaysia is a plus.
  • Passion for running, and active lifestyle is highly advantageous.

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