Influencer Marketing Specialist

1 week ago

Petaling Jaya, Selangor, Malaysia Leon Asia Full time

We are seeking a dynamic and enthusiastic Influencer Marketing Specialist to join our team. The successful candidate will work closely with our team to build and manage relationships with Media & influencers, develop creative campaigns, and help drive brand awareness and engagement.

Key Responsibilities:

Influencer Marketing:

  • Source, evaluate, and onboard suitable influencers (macro, micro, and nano) aligned with brand goals and target audience.
  • Plan and execute influencer campaigns, including briefing, contract negotiation, and content approvals.
  • Track deliverables, timelines, and performance to ensure quality execution and ROI.
  • Manage influencer databases, nurture long-term partnerships, and handle seeding strategies where applicable.

Campaign Development & Execution:

  • Collaborate with internal teams (brand, digital, product) to align media and influencer activities with broader campaign objectives.
  • Coordinate product launches, events, or activations involving both media and influencer touch points.

Reporting & Analysis:

  • Measure the effectiveness of media coverage and influencer campaigns using KPIs such as impressions, engagement, reach, sentiment, and conversion (where relevant).
  • Compile post-campaign reports with insights and learnings for future improvement.

Requirements:

  • Proven experience in media relations, influencer marketing, or PR.
  • Strong network of media contacts and influencer connections is an advantage.
  • Excellent written and verbal communication skills.
  • Strong organisational skills with attention to detail and the ability to manage multiple projects simultaneously.
  • Familiar with social media platforms, trends, and analytics tools.

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