Sales Manager
1 day ago
JOB RESPONSIBILITIES
1. Travel Agent Account Management
- Develop and maintain strong relationships with travel agents, tour operators, and wholesalers to generate room bookings.
- Identify new travel trade partners and establish business agreements to expand the hotel's market reach.
- Manage existing travel agent accounts, ensuring continuous engagement and satisfaction.
- Conduct regular sales calls, courtesy visits, and product updates with key partners.
2. Contracting & Rate Negotiation
- Negotiate corporate and leisure travel agent rates, allotments, and special offers in line with revenue and yield strategy.
- Ensure timely renewal of annual contracts with competitive pricing and value-added benefits.
- Work closely with Revenue and Reservations teams to monitor room inventory allocations and booking performance.
3. Sales Strategy & Market Development
- Develop annual sales plans and action strategies to grow revenue from the travel agent segment.
- Identify emerging travel trends, seasonal opportunities, and new market segments (e.g. domestic leisure, inbound groups).
- Collaborate with marketing to support travel trade campaigns, familiarization trips (FAM), and travel fairs.
4. Performance Monitoring & Reporting
- Track production from travel agents and analyze performance by market and channel.
- Prepare regular sales reports, forecasts, and competitor analysis.
- Recommend corrective actions to improve sales conversion and market share.
5. Collaboration & Communication
- Coordinate with the Front Office, Reservations, and Revenue teams to ensure seamless handling of travel agent bookings and group check-ins.
- Liaise with Finance to ensure accuracy in commission handling and credit arrangements.
- Work with Marketing on collateral, promotions, and travel agent communications.
6. Representation & Networking
- Represent the hotel at trade shows, travel marts, exhibitions, and networking events to promote the property.
- Host familiarization trips (FAM trips) and site inspections for travel partners.
- Strengthen the hotel's brand visibility in the travel trade community.
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