Senior Product Design Manager – Engagement

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia MOVE Full time

Why This Role Matters

At AirAsia MOVE, we are transforming from a primarily transactional travel app into a habit-forming companion that travelers return to – not just to book, but to dream, plan, and share.

As our
Senior Product Design Manager
, you will lead a team of eight designers to craft high-impact experiences that grow engagement, retention, and customer love. You will raise the bar for design and product quality and have an opportunity to shape the future of a B2C product that has tens of millions monthly active users in an exciting industry. Not a chance that comes around every day.

What You WIll Do

  • Lead the end-to-end product design of key engagement journeys across our app – from homepage and personalization to rewards, reviews, user generated content and social features.
  • Partner with Product and Growth leaders to improve metrics like MAU, retention, repeat booking rate, and NPS.
  • Coach and mentor designers to grow their craft, influence, and strategic thinking.
  • Ensure design decisions are informed by insight and validated through data.
  • Maintain a consistent, elegant experience across surfaces and channels (primarily web and app), supported by a robust design system (that already is in a solid, mature state).
  • Build alignment across product, engineering, brand and marketing on shared customer outcomes.

What Success Looks Like

  • Clear design vision and standards for our app experience.
  • Engagement and retention metrics move meaningfully.
  • The design team under your leadership operates with confidence, clarity, and shared purpose.

What You Bring

  • 8+ years of experience in product design, including at least 3 years in a people leadership role.
  • Proven success designing and shipping consumer mobile apps with measurable growth outcomes.
  • Strong grasp of interaction design, information architecture, and data-informed iteration.
  • Ability to guide teams through ambiguity – from defining opportunity areas to refining details.
  • Portfolio that demonstrates exceptional product thinking and measurable business impact.
  • Strong communication and stakeholder management skills. We are looking for someone who can speak with confidence and proactively build relationships across the entire company.

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