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SEO cum Performance Marketing Specialist
2 weeks ago
Role Overview: Responsible for planning, implementing, and managing the organization's search engine optimization and performance marketing strategies to increase visibility, traffic, and conversions.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic
- Conduct thorough keyword research and analyze competitive positioning to optimize content
- Implement and manage pay-per-click (PPC) campaigns
- Track, analyze, and report on performance metrics and ROI
- Optimize landing pages and user journeys to increase conversion rates
- Coordinate with content team to ensure all materials are SEO-friendly
- Manage campaign budgets and allocate resources effectively to maximize returns
- Implement A/B testing to continuously improve campaign performance
Requirements:
- 2+ years of experience in SEO and performance marketing roles
- Stay updated on search engine algorithm changes and adjust strategies accordingly
- Proven track record of improving search rankings and running successful paid campaign
- Proficient with SEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console, Google Tag Manager)
- Experience with Google Ads platform
- Strong analytical skills with the ability to analyze data and derive actionable insights
- Knowledge of HTML, CSS, and basic technical SEO principles
- Proficiency in Mandarin is a must
Job Type: Full-time
Pay: RM4, RM6,500.00 per month
Benefits:
- Free parking
- Opportunities for promotion
- Parental leave
- Professional development
Experience:
- SEM: 2 years (Preferred)
Language:
- MANDARIN (Required)
- English (Required)
Location:
- Kuala Lumpur (Required)
Work Location: In person