MY - Marketing Specialist (KOL)

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia GMEELAN Full time 40,000 - 60,000 per year

Overview:

We are seeking a Marketing Specialist to drive our brand presence and ensure high-quality content. This role requires both strategic thinking and hands-on execution, with a strong understanding of Malaysia's social media landscape and beauty industry trends.

Key Responsibilities

  • Possess a deep understanding of the TikTok content ecosystem, including content types, user behavior, and platform trends.
  • Conduct market research to identify new content promotion trends, analyze competitor marketing strategies, and stay updated on the latest beauty and skincare industry trends to ensure content and campaigns remain relevant and competitive.
  • Develop and manage influencer marketing campaigns, including identifying and evaluating KOLs, negotiating partnerships, overseeing content creation, and tracking campaign performance.
  • Develop and execute effective TikTok marketing strategies to increase brand visibility, engagement, and conversions.

Requirements
.

  • Possess minimum 1 years of relevant work experience and exposure, preferably in the beauty or relevant industry.
  • Strong background in content creation, creative briefing, and social media marketing within the Malaysian landscape and market.
  • Excellent communication, creativity, and project management skills.

Preferred Background

Prior experience in sales or competitor brands within the beauty industry is highly valued.

**Only shortlisted candidates will be contacted for the next stage of the interview process.



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