Social Media Content Creator

2 days ago

Cheras, Selangor, Malaysia TRAVELOG Full time 60,000 - 120,000 per year

1. Content Creation & Storytelling

  • Develop original, engaging, and high-quality content to strengthen brand presence and audience connection.
  • Write compelling copy for social media, blogs, newsletters, and destination features.
  • Design graphics, animations, and short-form videos (Reels, TikTok, XHS) to complement written content.
  • Ensure all content aligns with TRAVELOG's brand guidelines, tone of voice, and campaign objectives.

2. Social Media Management & Optimization

  • Manage and grow TRAVELOG's social media accounts (Instagram, TikTok, Facebook, XiaoHongShu, etc.).
  • Create platform-specific content strategies to maximize reach and engagement.
  • Stay updated on emerging social trends, tools, and algorithms, applying them proactively.
  • Monitor, analyze, and report on content performance, providing actionable insights for improvement.

3. Cross-Team Collaboration

  • Work closely with the marketing team to plan and execute social media campaigns.
  • Collaborate with sales and product teams to ensure consistency across channels.
  • Contribute creative ideas to strengthen campaigns and audience engagement.

4. Project & Workflow Management

  • Manage multiple content projects in a fast-paced environment while meeting deadlines.
  • Maintain an organized content calendar and ensure timely delivery.
  • Support campaign planning with innovative content ideas.

5. Performance Tracking & Reporting

  • Track key metrics using analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics).
  • Use engagement data to refine storytelling, visuals, and posting strategies.
  • Provide regular performance reports and propose data-driven improvements.

Key Performance Indicators (KPIs)

Social Media Growth: Achieve monthly follower growth targets on core platforms.

  • Engagement Rate: Maintain or exceed engagement benchmarks per channel.
  • Content Consistency: Deliver consistent output of high-quality posts, videos, and visuals.
  • Traffic & Leads: Increase website traffic, inquiries, and conversions from social channels.
Requirements
  • Bachelor's Degree in Marketing, Communications, Creative Design, or related field.
  • 2–5 years of proven experience in content creation, social media management, or digital marketing.
  • Excellent command of English and Mandarin (written and spoken).
  • Proficiency in Canva, Adobe Illustrator/Photoshop, or equivalent design tools.
  • Strong understanding of social media algorithms, analytics, and optimization strategies.
  • Ability to craft content that connects emotionally and drives action.
  • Passion for travel/tourism and an eye for storytelling through words, visuals, and video.
  • Detail-oriented with strong design/aesthetic sense and commitment to brand consistency.
  • Independent, resourceful, and able to manage multiple priorities under tight timelines.
Benefits
  • Training & Development
  • Performance Bonus

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