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Senior Marketing Manager

2 months ago

Malaysia Michael Page Malaysia Full time

About Our Client

Company based in Johor Bahru is a large manufacturing player specialising in electronic devices with global business endeavours. It is covering both B2B and B2C verticals.

Job Description

  • Support the General Manager (GM) in creating and executing the overall marketing strategy to achieve the organization's business objectives.
  • Supervise the development, execution, and refinement of multi-channel marketing campaigns, covering digital, social media, content, events, and traditional advertising.
  • Lead the marketing team by setting goals, assigning tasks, tracking progress, and providing feedback on performance.
  • Work with other departments (e.g., sales, product, operations) to ensure marketing efforts are in line with the company's broader goals.
  • Analyze marketing data to discover trends, insights, and areas for improvement.
  • Keep up with industry trends, new marketing technologies, and competitive dynamics.
  • Assist the GM with budgeting, forecasting, and financial planning for the marketing department.
  • Represent the marketing team in leadership meetings and participate in strategic decision-making.
  • Mentor and support the professional growth of the marketing team.

Digital Analytics and Reporting:

  • Skilled in using web analytics tools like Google Analytics to track, analyze, and report on marketing performance.
  • Experienced with data visualization tools (e.g., Power BI, Tableau) for transforming data into actionable insights.
  • Capable of creating custom dashboards and reports to track key marketing metrics and support data-driven decisions.
  • Knowledgeable in SEO best practices to enhance the visibility and ranking of online content.

Social Media Management:

  • Experienced in managing and optimizing social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
  • Proficient in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) for scheduling, publishing, and monitoring social media content.
  • Understands social media analytics to evaluate the effectiveness of social campaigns.

Marketing Analytics and Data-Driven Insights:

  • Proficient in advanced analytics tools (e.g., Google Analytics, Adobe Analytics) for tracking, measuring, and reporting on marketing campaign performance.
  • Skilled in analyzing complex data sets, identifying trends, and translating insights into actionable marketing strategies.
  • Experienced in creating custom dashboards and reports for visualizing and presenting marketing performance data.
  • Knowledgeable in marketing attribution models and techniques (e.g., multi-touch, last-click) for accurate measurement of marketing impact.
  • Familiar with statistical analysis and A/B testing to validate marketing initiatives.

Business Intelligence and Storytelling:

  • Expert in converting complex marketing data into clear, actionable business intelligence.
  • Skilled in using data visualization techniques (e.g., charts, graphs, dashboards) to communicate insights and recommend strategies.
  • Strong communicator with the ability to explain technical marketing analytics to non-technical stakeholders.

Marketing Investment Control and Budget Management:

  • Experienced in developing and managing marketing budgets, including forecasting, resource allocation, and tracking expenditures.
  • Ability to assess the cost-effectiveness of marketing activities and make recommendations for budget optimization.
  • Knowledgeable in procurement processes, vendor management, and negotiation to ensure efficient use of marketing resources.

The Successful Applicant

  • At least 8 years in either B2B or B2C environments
  • Leadership skills
  • Strategic and growth mindset
  • Dynamic, visionary and collaborative team player spirit
  • Resilient to challenges, strategic and analytical thinkers

What's on Offer

  • Opportunity to work for a leading FMCG brand
  • Expansion on portfolio in the FMCG landscape
  • Career progression
  • Attractive remuneration package
  • Job security
  • Market acumen and reputation
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