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Key Responsibilities:Develop strategic marketing and promotional plans that support the retail stores in Malaysia in achieving store and corporate business goalsFormulates, plans and manage A&P activities to achieve sales revenue and profit, and ensuring effective utilization of A&P budgetIncrease new customer engagement and experience with the brand in MalaysiaBuild and maintain strong relationships with food aggregators, including leading platforms and delivery servicesEvaluate market information and monitor competitors’ activities and industry trends to derive key insights for future campaigns and go-to-market strategiesDesign, implement and develop brand’s digital marketing strategy across all digital channels while ensuring alignment with brand guidelines and drive business resultsImplements, standardizes and executes creative store displays for campaigns, product launches and promotionsAssist in Public relations & media related projects and campaignsWorks closely with Operations team and Team Lead for Mr Bean Malaysia to execute Marketing campaigns on groundSponsorshipsAny other duties as assignedJob Specifications:Skills:Able to work independently and to meet tight deadlinesAble to travel to Singapore for regular meetings with the managementExcellent project management skillsAble to see through projects from start to end, including pre-planning, execution and post mortemGood command of the English, Bahasa Malaysia & Chinese Language and writing skillsAble to communicate efficiently with team members of all levelsEducation:University Degree in Marketing, or equivalentExperience:Minimum 2 to 3 years experience in a similar roleExperience in F&B retail will be an added advantage