Area Sales Manager

3 weeks ago


Petaling Jaya, Malaysia Abbott Laboratories Full time

Role Description

  • Contribute to the long-term growth of Abbott Nutrition products in territory/ area  by servicing a defined customer base through a reliable distributor network.
  • Manage a team of Sales Reps to generate new business and grow existing business throughout the region.
  • Analyze market and category opportunities within territory using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
  • Accelerate the development of digital knowledge and application in sales team through coaching and role-modeling.
  • Act as a business advisor to distributors through joint business planning to help them maximize ROI while supporting Abbottâs priorities and strategy.
  • Integrate digital tools with traditional touchpoints to build relationships with a diverse customer audience (including social media, etc.)
  • Act in alignment with compliance and regulatory expectations.

Business Outcomes

  • Increased distribution and sales of Abbott products, and increased market share in brand or product.
  • High performing, adaptive/agile team and talent pipeline of trade sales reps.
  • Continuous improvement of distribution and representation of Abbott brands across channels throughout the region.
  • Manage key account local retailers throughout the region.

Key Business Challenges

  • Driving growth and market share across the territory in an increasingly complex market
  • Managing change and navigating ambiguity while motivating, engaging, and gaining commitment from team members
  • Continuously improving digital knowledge and application to drive omnichannel engagement and maximize customer and distributor insights
  • Defining and delivering value across a broadening value chain that emphasizes ânon-productâ value
  • Identifying and retaining talent based in an evolving healthcare landscape to maintain an agile, high performing team

Key Success Factors

  • Strong customer insight skills, including integrating digital tools with traditional touchpoints across channels and platforms, and interpreting and translating online and offline customer behaviors into strategic activities
  • Accurately analyzing the key strengths and development needs of team members, both individually and as a total team, to identify critical development actions
  • Ability to experiment and navigate the discomfort of change for self and while leading others
  • Comfort with complexity, critical thinking and problem-solving (mental agility)
  • Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others


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