Marketing Lead

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia TIME's group Full time

Digital & Search Marketing (Marketing & Communications)

This position will be responsible for developing and implementing comprehensive marketing strategies to enhance brand awareness, increase customer traffic, and drive sales growth. The ideal candidate should have extensive marketing experience, the ability to analyze market trends, manage marketing campaigns, and work collaboratively with the team to achieve business goals.

Key Responsibilities:

  • Develop Marketing Strategies:
    - Create annual marketing plans based on market analysis and company objectives.
    - Plan and execute online and offline marketing activities, including promotions, advertising, PR, and social media campaigns.
  • Brand Management:
    - Maintain and enhance the company's brand image, ensuring consistency and recognition in the market.
    - Design and develop promotional materials such as brochures, posters, and advertisements.
  • Digital Marketing:
    - Manage the company's social media accounts, create engaging content, and increase follower interaction.
    - Optimise website SEO to boost site traffic and conversion rates.
    - Oversee email marketing campaigns, including planning, writing, and sending newsletters.
  • Market Analysis and Reporting:
    - Analyse market trends, competitor activities, and customer feedback to support marketing strategies.
    - Regularly provide reports on marketing campaign performance, assessing and improving strategies.
  • Customer Relationship Management:
    - Maintain relationships with existing customers and develop potential customer bases.
    - Continuously enhance customer satisfaction through surveys and feedback mechanisms.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 3-5 years of marketing experience, preferably in the optical industry.
  • Familiarity with digital marketing tools and techniques such as social media marketing, and email marketing.
  • Excellent communication and writing skills, with the ability to independently write marketing copy.
  • Strong team spirit and project management skills.
  • Innovative thinking and problem-solving abilities, able to adapt and make adjustments in a fast-changing market environment.
Company information

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