Manager, Business Planning

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia AirAsia Full time
**Position Overview:
- **As the Business Planning Manager, you will be responsible for developing and implementing strategic initiatives to enhance customer loyalty and retention for our organization. This role requires a strong understanding of customer behavior, market trends, and the ability to develop innovative loyalty strategies.

You will collaborate with cross-functional departments to design, execute, and manage loyalty programs that drive customer engagement, increase brand affinity, and maximize customer lifetime value.

**Job Responsibilities:
- *
  • Define, develop and implement business planning processes.
  • Coordinate and manage crossfunctional teams to improve business planning methods.
  • Determine and execute key business initiatives that will drive business operations.
  • Develop and implement best practices and learning plans to meet business objectives.
  • Assist management in operations, resource management, budget, revenue accounting, etc.
  • Develop standard procedures to manage and maintain business operational and financial objectives.
  • Assist in preparing a strategic plan by analyzing trends and forecasts.
  • Maintain indepth knowledge of market dynamics such as competitor analysis, market share, demographic trends, and growth projections.
  • Identify business problems and provide recommendations for improvements.
  • Understand business direction and needs and develop solutions, roadmaps and assessment of potential business impacts.
**Job Requirement:
- *
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Minimum of 7 years experience above in business planning / strategy development loyalty/reward program management, customer retention, or a related role.
  • Strong knowledge of loyalty program best practices, industry trends, and customer engagement strategies.
  • Proficiency in data analysis and interpretation, with experience using analytics tools.
  • Excellent leadership and team management skills, with the ability to inspire and motivate others.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Strategic thinker with strong problemsolving abilities and a resultsoriented mindset.
  • Ability to work in a fastpaced, dynamic environment and manage multiple projects simultaneously.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.
We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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