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Executive, Retail Marketing
2 weeks ago
JOB SUMMARY:
To assist in the planning/ execution of events, marketing activities that promote mall's/ tenants' promotions and generate a consistent traffic growth.
JOB RESPONSIBILITIES:
- To assist in coordinating with the casual leasing tenants on the available leasing space and advertising space;
- To source and collaborate with event organizers to introduce a variety of activities/ workshops/ programmes that generate a consistent growth in traffic;
- To coordinate between external parties and operations on preevents, during events and postevents operations;
- To assist to work with tenants on their promotion activities;
- To conduct postevent evaluations and report on outcomes;
- To propose suitable advertising medium (internal and OOH) for the mall;
- To consolidate the content for A&P collaterals;
- To assist to prepare publicity/ promotion plans to create inmall and public awareness for all events and activities
- To foster good rapport and maintain ongoing business relationship with tenants, vendors, event organizers, agencies etc for joint promotional & partnership opportunities;
- To assist in media liaison / public relations duties related to the shopping mall.
- To assist in conducting market research and analysis to determine consumer behaviors, trends and market requirements for existing and future activities.
- Any other duties as assigned by the Management
REQUIRED QUALIFICATIONS / SKILLS:
- SPM and above
- Minimum 2 years' experience in marketing or administrative roles
- Experience in retail mall or related industry is an added advantage
- Basic social media and digital knowledge
- Good in coordination and PR skills
- Good presentation skills eg. Powerpoint, Microsoft Office
- Strong networking abilities, resourceful and a multitasker with a keen eye for details;
- Good project management and negotiation skills;
- Demonstrate composure when under pressure and ability to work with efficiency at all levels;
- Proactive and good initiatives approach;
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