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Product Manager

3 months ago

Subang Jaya, Selangor, Malaysia DKSH Full time

Location:

Petaling Jaya, MY, MY
Job Function:Marketing
Requisition Number:144510
Description:

Job Summary

  • Oversee and lead the development of marketing plans, budgets, product communication, promotion
activation and reporting to achieve business objectives.

General Responsibilities

  • Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
  • Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies.
  • Lead development of marketing budgets and ensure alignment to clients' needs and marketing plans. Evaluate key marketing expenditures and budgettoactual variances.
  • Manage analysis and evaluation of market trends, consumer behaviour, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitive
conditions.

  • Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities.
  • Strategize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services.
  • Oversee the preparation of marketing reports/updates/analysis for management presentation and decisionmaking.
  • Lead business planning with internal/external stakeholders (e.g., sales) in budgeting, marketing strategy development, etc. to align to business priorities. Advise stakeholders on market
sentiments.

  • Manage ongoing relationships with external vendors and agencies (e.g., event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities.

Functional Skills and Knowledge

  • Talent must be marketing centric/savvy and have done ATL on digital marketing including social media, SEM/SEO, non traditional platforms of reaching out to consumers, content development, media exposure, Product launches and event management.
  • Have knowledge in trade marketing (trade programs and planning).
  • Have experience in portfolio management (multiple brands).
  • Possess Product Management experience, and experience handling OTC will be added advantage.

Education

  • Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.
  • Master's in Marketing/Economics/Business Administration will be an added advantage
  • Minimum five to eight years' experience in a similar role.
  • Minimum two to three years' experience in a managerial capacity