Associate, Njoi Business
7 days ago
WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.
"_It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._"JOB RESPONSIBILITIES:
Increase Prepaid Monetisation; Content and Marketing
- Obtain future upcoming content from the content teams on a monthly basis, to assist on the development of the monthly content and marketing strategy
- Identify appropriate program/ content to be highlighted to customers on a weekly basis and the platform to communicate to customers
- Work closely with the Data analytics team as well as NJOI's team on insights of customers purchasing behavior and eventually come up with insights and recommendations for future campaigns
- Develop monthly content and marketing strategy based on the upcoming content and events, festivities and to cater to the targeted market
- Regularly create campaigns/ promos based on the business/ data insights to double or triple the monthly RGS as well as ARPU
- Collaborate closely with the Content, Marketing and Sales team to ensure the success of each campaigns
- To plan & share insights on the suitable timeslots for every new shows launches in Channel, maintain channels programming database and update Channels content planning cycle
- To plot and maintain the programming schedule on the Fixed Point Chart (FPC)
- To possess strong knowledge on Fore TV system for planning and programming.
- To ensure that the materials for broadcast and promotional items were based on the given timelines and meeting necessary requirements
- To initiate and champion transmission meetings with Broadcast Operation and Engineering Department for any Live and issues on transmissions channel
- Create/ assist in campaigns (GF and prepaid) from ideation, Financial justification and Memo creation to approval
- To work closely with PayTV for NJOI upgrade / upsell initiatives
- To leverage on data for customer insights and contribute to new ideas/innovations for promotions to build NJOI content and brands and to increase prepaid monetization
- Contribute ideas to improve end to end spend experience to provide seamless journey to customers
- Assist in other relevant adhoc operation related activities
- To liaise with relevant Astro departments e.g group data, PayTV, technology team and marketing when needs arise
REQUIREMENTS:
- Degree qualification in Business Admin (Marketing, Finance or Accounting)
- 35 years working experience
- Managing end to end campaigns and able to prioritize on which is important
- Financial literacy is a requirement ie Gross Ads, EBITDA, Margins, RGS & ARPU. Balancing on the benefits to the customer and business
- Well verse in Microsoft office ie excel, powerpoint and word
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