Content Marketing Lead

2 weeks ago


Subang Jaya, Selangor, Malaysia MULAH TECHNOLOGIES SDN. BHD. Full time

This job is overseeing content creation and marketing strategies to boost visibility and engagement. You might like this job because it involves leading a team, optimizing for SEO, and analyzing performance data.

RM RM 6300

USJ Taipan

Full-Time

Job Description
  • Evaluate and hire copywriters who can create great content.
  • Identify and prioritize target categories based on purpose, firmographics, and demographics.
  • Research on titles and topics which are most likely to genereate the most traffic.
  • Finalize the titles and topics for copywriters.
  • Work with copywriters to write engaging blog posts that rank well on Google.
  • Optimize content for SEO to boost visibility and organic traffic.
  • Track blog performance to find top posts to expand on.
  • Manage the content creation process.
  • Ensure high-quality and up-to-date content.
  • Lead a campaign team to develop and implement activities according to the strategy, troubleshooting and adjusting as needed.
  • Focus on continuous improvement, experimentation, and optimizing lead campaigns.
  • Handle monthly campaign impact reporting, analysis discussions, and weekly activity updates.
  • Use data to analyze content performance and improve strategies.
  • Stay updated on industry trends and best practices in content marketing, live content, and video production.
Job Requirements

You have:

  • experience either being a copywriter, or running a small team of copywriters
  • experience researching for the best topics and titles
  • a good grasp of the English language
  • experience in doing research and data analytics (bonus)
  • a track record of ranking well on SEO (bonus)

We expect you to be a team-player and also be able to figure out solutions on your own with a little guidance. We will afford you considerable latitude when it comes to figuring out solutions for problems.

Skills

Data Analysis

SEO Copywriting

Marketing Strategies

Copywriting

Content Management

Workflow Management

Company BenefitsOn-the-job Training

Work with real data practitioners

Spotify Premium - music to relax and podcasts to learn expand your horizon

Medical & Insurance Coverage

Monthly medical claims to keep you at your best condition

Fully Stocked Pantry

Barista grade coffee and snacks to keep you well nourished

Sofa to lie around for a short break

Opportunity to Work Abroad

We're aiming to expand out of Malaysia

Additional InfoCompany Activity

Last active - few hours ago

Experience Level

1 - 3 Years of Experience

Senior Executive

Job Specialisation

Copywriting & Content Creation, Digital Marketing

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