Assistant Director, Agency Campaign

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Prudential plc Full time
Prudential's purpose is to help people get the most out of life.

We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.

We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.

We pledge to make Prudential a place where you can Connect, Grow and Succeed.


To plan, formulate & launch agency campaigns that drive sales, recruitment & strategic objectives of Agency Distribution & the Company.


Principal Duties & Responsibilities:

  • To identify opportunities, analyzing sales trends & targeting the right segments to drive the agency business, recruitment and agency productivity.
  • Work with relevant stakeholders to plan, formulate & launch agency campaigns to drive sales, recruitment & strategic objectives of Agency Distribution & the Company.
  • Design the launch & promotional materials for Agency Campaigns.
  • To administer and Manage proper campaigns approval documentations and the endtoend agency campaign processes.
  • Execute financial simulations, to allocate budgets for agency campaigns accordingly.
  • Periodically monitor the agency campaigns to assess the effectiveness and develop plans to intervene when necessary, to keep the objectives and budgets on track.
  • Post implementation review of agency campaigns.
  • Periodically monitor potential expenses arising from agency campaigns. Thereby, managing expenses within the given budget. Conduct market benchmarking and campaign research.

Job Specification:

  • Minimum 10 years of working experience.
  • Strong analytical skills, problemsolving and critical thinking skills.
  • Strong communication skills with ability to communicate with the team, internal & external stakeholders.
  • Strong creative thinking.
  • Highly numerate and proactive.
  • Has a good command of written and spoken English.
  • Selfmotivated and able to work under minimum supervision always.
  • Demonstrates high willingness to learn and go beyond status quo.
  • Works well under pressure, and a good team player.
  • Proficient in Microsoft PowerPoint, Microsoft Word & Microsoft Excel.


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