Cbd Manager D-commerce

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

About the Role:

  • Integration of customer, channel, brand & category objectives, from insights about shoppers into activities that drive business and build brands' equity live onsite.
  • Support the Digital Commerce activities including category management and onsite activation to bring execution to life.
  • Topclass consumer experience offering throughout all digital touchpoints and ensure every approach to each digital channel is customized based on the right assortment portfolio, campaign approach and promotion mechanic based on the customer (Retailers) behavior.

Team Structure:

  • Reporting to: Digital Commerce Lead
  • Direct reports: Digital Commerce Executive

Key Responsibilities:

Shopper Marketing

  • Identify and understand the consumer's (end users) online shopping mission based on the latest trends and market development.
  • Provide insightful findings and analysis of online consumer shopping behavior and how Unilever can capitalize on the right approach, using 1st party data (data from customers) and 3rd party data (Nielsen, Kantar, Customore, etc).
  • Identify future trends or consumer online shopping behavior, ensuring Unilever stays ahead of the market.

Manage Channel and Shopper Insights

  • Collating best practice in the region that translates shopper insights into actions.
  • Conduct periodic surveys on distribution, placement, pricing and competitors' activities via monthly store checks or retail audits.
  • Collate research on shoppers' habit studies to provide insights for our various channel implementations to influence location, space, communication, and promotions at eCommerce platforms.
  • Propose the right channel/consumer strategy based on insights or data collected from customers, together with Digital Commerce Managers.

Category Management Projects

  • Lead the category management project with the team.
  • Building collaboration with Key Retailers to win category captaincy.
  • Lead all category management pitching with key retailers, the proposal in compass shopper planning and category trends understanding.
  • Monthly project and updated on secondary and NPI placement.
  • Lead portfolio changes through channel and shopper insights Winning through the assortment.

Platform Commercial Campaign Management

  • Codevelop customized campaign approach (brand strategy, promotion, mechanics, pricing metrics) with Digital Commerce Managers based on individual customer's strengths and weaknesses.
  • Tracking and maintaining channel investments and P&L and ensuring that investments (noncontractual) remain within plan during campaign periods, together with Digital Commerce Managers.
  • Ensure topclass eCommerce media execution during key campaign periods, together with the Digital Media Commerce Hub team.
  • Measure and review category performance by channel for campaigns, inclusive of eCommerce media execution.
  • Support customer/categoryspecific category management projects.

Implement Perfect On-site Consumer Experience

  • Ensure perfect implementation of Unilever's Omnichannel Assets on all digital channels.
  • Understand the latest rollout of customer search algorithm and how it affects overall consumer search behavior and Unilever's product findability together with Digital Commerce Managers.
  • Implement Thematic Promotions and Space/Category Management Projects.
  • Work jointly with Digital Commerce Managers and brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.
  • Prepare, analyze and present category review with Digital Commerce and brand teams.

Key Stakeholders:

  • Internal
  • Finance
  • Supply Chain
  • CSP
  • Marketing
  • External
  • Customers
  • 3rd Party Agencies

Travel
10% of travelling time is required, depending on customer meetings.

Essential Experience/Skill/Knowledge:

  • Digital/E-Commerce or FMCG sales/marketing background in the FMCG industry.
  • Experience in the eCommerce industry, primarily the ecommerce marketplace.
  • Experience in Consumer/Shopper Insights.
  • Experience in shopper marketing/category management will be a key advantage.
  • Proficient in Nielson Application (e.g. Spaceman & Nielson answer).
  • Datadriven and excellent analytical skills.

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